Print Specifications

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1. Review our print guidelines
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2. Choose a product template
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3. Select a pre-built ad (optional)
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4. Upload files

1. Print Guidelines

Art submission: applies to Direct Mail Wrap, Postcards, Inserts, and Coupon Book (FSI).

File requirements
  • PDF (preferred)
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • QuarkXpress (version 8 or newer)
Fonts
  • Supply all fonts used to create the ad
  • For black text, avoid using registration black (100% C, 100% M, 100% Y, 100% K)
Images
  • Supply all images used to create the ad
Acceptable image file formats
  • EPS
  • PSD
  • JPG
  • TIFF
Acceptable image color modes
  • EPS
  • CMYK
  • Spot color (Pantone); excludes Coupon Book FSI
  • Grayscale
  • 300 dpi
  • 280% total ink density (70% maximum in black plate)
  • Black & white line art images in 1-bit TIFF format (600 - 1200 dpi)
Black version changes
It is recommended that files are supplied in layers for black version changes
  • Common 4-color base (master)
  • Black versions

Art Submission Guide
ROP Art Submission Guidelines

ROP advertising is very flexible; however it differs from other print media in that the paper stock used for most newspapers is very porous and fibrous. This is important to keep in mind when designing your creative. Newspapers can have a 20 - 40% dot gain. Using half tones and line art will keep contrast in your creative.

Download Printable Guidelines
RedPlum Coupon Book (FSI) coupon design specifications

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Coupon size
Width: 3” - 6”
Height: 2.0625” - 2.5”
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Bar code
GS1 RSS Data Bar
100% black only
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Coupon needs
Price
Expiration date

2. Product Templates

3. Pre-built Ad Designs (optional)

Easy to customize to your needs:

  • images
  • text
  • price points
  • colors
Find your category. The pre-built ad designs can be sized to Value Sheets, Premium Sheets, Mega Sheets, Big 4's, Half Sheets, Premium Postcards, Standard Postcards and Mega Cards.

4. File Upload

Valassis MassTransit is preferred

To take full advantage of all the MassTransit features and to upload graphic files larger than 2GB, please download and install the MassTransit plug-in before going to upload.

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