Foot Traffic Hero
Foot Traffic Hero

Analytics & Measurement

Foot Traffic Impact

Measure how well your media increases store visits with unique insight into offline activity

Make better business decisions with a detailed picture of what drives consumers into stores

Quantify

Measure ad performance with reports on incremental visits, distance from home to the store, co-visitation, repeat-visitation, cost per incremental visit, and more.

Foot Traffic Study Example Metrics
6%
Traffic Lift
36,000
Incremental Visits
$1.72
Cost Per Incremental Visit

Learn

Get a holistic profile of ad-exposed visitors by learning their in-market indicators, interests, demographics, card spend, and more.

Optimize

Adjust future campaign strategy based on profiles of those who visit in response to your advertising.

Valassis
Difference

Our Foot Traffic Study measures the effect your advertising has on in-store visits while revealing why your campaign is successful.

Non-Panel Measurement
With access to billions of location signals from the Valassis Consumer Graph™, we measure incremental visits based on observed foot traffic.
Comprehensive Insights
As a single source for multichannel insights, we provide a more comprehensive picture of your visitors and traffic results.
Location Accuracy
Our industry-leading location accuracy identifies device location down to one meter.
Constant Improvement
Learn which factors drive store visits in order to iteratively increase advertising effectiveness with our closed-loop engine.

How it Works

Valassis goes further to match test and control groups from the entire device population in advertised markets.*

*Some limitations may apply. Relies on the Valassis Consumer Graph and/or partner-provided data. Campaign must meet feasibility requirements.

Create Test Groups

We first establish a test group of individuals exposed to print and/or digital ads.

Select Matched Control Group

We select a closely matched control group from the advertised markets, applying stringent criteria that include geography, demographics, and device activity.

Connect Mobile Devices with Visits

Our cross-device technology connects ad viewers with the mobile devices that visit in-store.

Measure Incremental Visitors

We then measure those who viewed an ad and visited the store above the baseline of expected visits.