Analytics & Measurement
Foot Traffic Impact
Measure how well your media increases store visits with unique insight into offline activity
Measure ad performance with reports on incremental visits, distance from home to the store, co-visitation, repeat-visitation, cost per incremental visit, and more.
Get a holistic profile of ad-exposed visitors by learning their in-market indicators, interests, demographics, card spend, and more.
Adjust future campaign strategy based on profiles of those who visit in response to your advertising.
Our Foot Traffic Impact Study measures the effect your advertising has on in-store visits while revealing why your campaign is successful.
How Foot Traffic Studies Work
Valassis goes further to match test and control groups from the entire device population in advertised markets.*
*Some limitations may apply. Relies on the Valassis Consumer Graph and/or partner-provided data. Campaign must meet feasibility requirements.
Create Test Groups
We first establish a test group of individuals exposed to print and/or digital ads.
Select Matched Control Group
We select a closely matched control group from the advertised markets, applying stringent criteria that include geography, demographics, and device activity.
Connect Mobile Devices with Visits
Our cross-device technology connects ad viewers with the mobile devices that visit in-store.
Measure Incremental Visitors
We then measure those who viewed an ad and visited the store above the baseline of expected visits.