Analytics & Measurement

Sales Impact Study

Rigorous measurement of online and offline advertising reveals the effect on in-store sales

Understand the impact your advertising has on driving sales at the register, down to the product level

Quantify

Broadly and accurately measure the effect of digital marketing activity on in-store purchases across all ad formats.

Sales Impact Study Example Metrics
6%
Sales Lift
$108,750
Incremental Dollars
$1.45
Return on Ad Spend

Learn

Understand your responders’ profiles, including in-market and long-term interests, as well as demographics, neighborhoods, purchases, and more.

Optimize

Adjust advertising strategy to maximize ad spend across all channels and optimize digital campaigns in flight.

Valassis
Difference

Our Sales Impact Study measures the effect your advertising has on sales at the register while revealing why your campaign is successful.

Comprehensive Data
We pull together purchase intent, loyalty card spend, and product sales data to provide a more complete picture of true sales lift.
Detailed Reporting
Our reports include omnichannel return on ad spend, product-level and brand halo sales lift, store performance by neighborhood, average weekly sales per store, and more.
Fast Results
We deliver sales impact reporting in weeks, not months — in time to affect upcoming marketing programs.
Constant Improvement
Learn which factors drive sales in order to iteratively increase advertising effectiveness. Capitalize on high-velocity stores using our real-time, shelf-aware campaign optimization.

How It Works

Our Sales Impact Study precisely matches test and control store sales over the life of the campaign.*

*Some limitations may apply. Relies on client- and/or partner-provided data. Campaign must meet feasibility requirements.

Set Up Test and Control Stores

We carefully select and match exposed and control stores based on audience, geography, purchase history, and retailer preference of nearby consumers.

Monitor Each Group

Consumers around the exposed stores receive print and/or digital ads, and those around the control stores do not.

Measure Incremental Sales Lift

Incremental sales lift is determined by calculating the percent difference in exposed store sales compared to control store sales over the life of the campaign.

Gain Greater Insight

In addition to sales lift analysis, our location and neighborhood intelligence gives you purchaser profiles, such as demographics, card spend, interests, and point-of-sale insights.