Consumer Graph Hero
Consumer Graph
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HOW IT WORKS

Valassis Consumer Graph™

Anticipate intent thanks to the vast consumer
intelligence flowing through our graph

sammy-logo   See why it won Product of the Year

Personalize engagement with our cross-device view of individuals' online behavior and real-world activities. Our award-winning consumer graph connects billions of behavioral and location signals so you can personalize and scale omnichannel campaigns

Consumer Graph

In-Market Signals

What I want to buy now.

Consumer Graph

Interest Over Time

Things I enjoy throughout my life.

Consumer Graph

Store Visits

Stores I like and frequent.

Consumer Graph

Consumer Graph

Demographics

My predicted age, gender, ethnicity, and income.

Consumer Graph

PURCHASES

My products and categories I prefer.

Consumer Graph

COUPON REDEMPTIONS

How likely I am to redeem a coupon for a category or product area.

ONLINE + OFFLINE
DATA GIVES FULL
CONSUMER VIEW

Know the right consumers to engage so you deliver more accurate and relevant campaigns

110B
Daily Intent Signals
Our proprietary, in-depth analysis of these signals identifies long-term interests and immediate purchase intent.
33B
DAILY LOCATION SIGNALS
We link location activity to each individual identifying their home, neighborhood, and stores.
2B
Coupon Redemptions
Our predictive intelligence identifies propensity to save and purchase preference.
120M+
Households
We match individuals to homes and verify with the most comprehensive address database in the U.S.

Connect with Consumers Ready to Buy

Leverage deep insights into interests, browsing behaviors, and purchase experiences to predict intent and pinpoint individuals who are most likely to respond.

Woman in grocery store, surrounded by interests

Reach Your Customers and Others Like Them

Use your CRM list to precisely target or suppress ads and find your best prospective customers for more meaningful engagement.
CUSTOMER ONBOARDING

Balance Precision and Scale

Reach ideal individuals or scale targeting to find high-value neighborhoods or stores so you can meet various campaign objectives.

White Paper

Real-world location data is the bridge to understanding consumer behavior.

See the Proof

White Paper

WHITE PAPER

The Power of Insight: Revealing COVID-19’s Impact on Consumer Behavior.

Learn More

WHITE PAPER