

HOW IT WORKS
Valassis Consumer Graph™
Anticipate intent thanks to the vast consumer
intelligence flowing through our graph
In-Market Signals
What I want to buy now.
Interest Over Time
Things I enjoy throughout my life.
Store Visits
Stores I like and frequent.
Demographics
My predicted age, gender, ethnicity, and income.
PURCHASES
My products and categories I prefer.
COUPON REDEMPTIONS
How likely I am to redeem a coupon for a category or product area.
DATA GIVES FULL
CONSUMER VIEW
Know the right consumers to engage so you deliver more accurate and relevant campaigns




Connect with Consumers Ready to Buy
Leverage deep insights into interests, browsing behaviors, and purchase experiences to predict intent and pinpoint individuals who are most likely to respond.
Reach Your Customers and Others Like Them
Use your CRM list to precisely target or suppress ads and find your best prospective customers for more meaningful engagement.
CUSTOMER ONBOARDING
Balance Precision and Scale
Reach ideal individuals or scale targeting to find high-value neighborhoods or stores so you can meet various campaign objectives.