HOW IT WORKS
Valassis Consumer Graph™
Anticipate intent thanks to the vast consumer
intelligence flowing through our graph
What I want to buy now.
Interest Over Time
Things I enjoy throughout my life.
Stores I like and frequent.
My predicted age, gender, ethnicity, and income.
My products and categories I prefer.
How likely I am to redeem a coupon for a category or product area.
DATA GIVES FULL
Know the right consumers to engage so you deliver more accurate and relevant campaigns
Connect with Consumers Ready to Buy
Leverage deep insights into interests, browsing behaviors, and purchase experiences to predict intent and pinpoint individuals who are most likely to respond.
Balance Precision and Scale
Reach ideal individuals or scale targeting to find high-value neighborhoods or stores so you can meet various campaign objectives.