Print Marketing
Inserts
Localize your messages in a powerful way to resonate with consumers and prompt action
OUR PRECISELY TARGETED INSERTS ENGAGE CONSUMERS WITH MEANINGFUL MESSAGES THAT SWAY DECISIONS
Resonate Locally
Target and version your messages to a neighborhood or market for strong impact.
Optimize Delivery
Strategically distribute via the RetailMeNot Everyday™ Direct Mail and/or newspaper for best reach of ideal consumers.
ENJOY FLEXIBLE OPTIONS
Stand out and meet any objective through a variety of sizes and formats, such as oversized, die-cuts, booklets, and more.
READERS TAKE ACTION
73%
Of Consumers Read Inserts1
46%
Use Printed Store Circulars to Decide Where To Shop2
EXPECT STRONG RESPONSE
Inserts are proven to perform, which is not surprising considering the high readership.
Sources: 1. Valassis Awareness-to-Activation Study, 2018; 2. Valassis 2K19 Coupon Intelligence Report
Valassis
Difference
Drive performance with our fully managed Insert solution including targeting, printing, distribution, and measurement.
Predictive Intelligence
Identify ideal consumers and where they live with behavioral, location, and purchase data from the Valassis Consumer Graph™.
Scalable Reach
Target high-value neighborhoods – nationwide – and optimize delivery through our direct mail and newspaper options.
Award-Winning Printing
Beyond distribution, we handle printing, too — providing quality, efficiency, and dependability with our coast-to-coast printing facilities.
Multichannel Campaigns
We engage the same consumer with the same message at home and away by powerfully combining online and offline marketing.
