Print Marketing
Inserts
Localize your messages in a powerful way to resonate with consumers and prompt action
OUR PRECISELY TARGETED INSERTS ENGAGE CONSUMERS WITH MEANINGFUL MESSAGES THAT SWAY DECISIONS
Resonate Locally
Target and version your messages to a neighborhood or market for strong impact.
Optimize Delivery
Strategically distribute via Save Direct Mail and/or newspaper for best reach of ideal consumers
ENJOY FLEXIBLE OPTIONS
Stand out and meet any objective through a variety of sizes and formats, such as oversized, die-cuts, booklets, and more.
READERS TAKE ACTION
67%
Of Consumers Read Inserts1
76%
Use printed store circulars to compare prices between brands2
EXPECT STRONG RESPONSE
Inserts are proven to perform, which is not surprising considering the high readership.
Source: 1 Valassis Consumer Study 2020. n = 1,868 respondents; 2 Valassis Consumer Intel Report, 2020. n = 1,000 respondents
Valassis
Difference
Drive performance with our fully managed Insert solution including targeting, printing, distribution, and measurement.
POWERFUL INTELLIGENCE
Discover ideal consumers and their neighborhoods with powerful Consumer Graph intelligence
Scalable Reach
Target high-value neighborhoods – nationwide – and optimize delivery through our direct mail and newspaper options
Award-Winning Printing
Beyond distribution, we handle printing, too — providing quality, efficiency, and dependability with our coast-to-coast printing facilities
Multichannel Campaigns
We connect the same consumer with the same message at home and away by powerfully combining online and direct mail marketing
