Man with tablet in a kitchen with various interests radiating around him.
Man with tablet in a kitchen with various interests radiating around him.

Online Advertising

Email Marketing

Deliver personalized content to attract new shoppers to your retailer or brand

OUR ACQUISITION EMAIL SOLUTION GROWS AWARENESS AND CONVERTS PROSPECTS

Reach Prospects Most Likely to Respond

Build an audience from real-world consumer behavior data to target the prospective shoppers most likely to engage with your campaign.

Man in grocery store who is marked as likely to buy organic

Woman doing yoga in a yoga studio, surrounded by various interests

USE POWER OF PERSONALIZATION

Create and customize engaging, personalized content that aligns with your target audience for delivery across multiple devices.

Verify Email Deliverability

On-demand verification and data cleansing technologies ensure the highest level of targeted email marketing deliverability
and cleanliness.

Woman holding tablet with 1 inbox notification

MEASURE CAMPAIGN RESULTS

Post-campaign attribution tracks campaign success and matches back conversions to homes that received your targeted emails.

Valassis
Difference

Our Email Marketing is centered around superior targeting and deliverability.

Expansive Reach
Truly reach new prospects by accessing a high quality, up-to-date database of 250M consumer opt-in records, while suppressing your existing loyalty database.
Exceptional Deliverabilty
Our industry-leading data cleansing and email verification solutions confirm the validity, deliverability, and risk profile of the email addresses in real time.
Superior Targeting
Consumer profiles are built from real-world interest over time, purchases, and in-market signals to deliver personalized, relevant message across devices.
Multichannel Campaigns
Inspire action by seamlessly delivering powerful 1:1 messages in the inbox and mailbox to drive a higher ROI.

Case Study

La-Z-Boy dealer’s campaign achieves high, 8.1% email CTO rate

See the Proof