Data Solutions

Address Database

Utilize the most comprehensive address database for improved coverage and targeting

THE AWARD-WINNING VALASSIS CONSUMER GRAPH™ PROVIDES DATA ELEMENTS THAT POWER OUR BEST-IN-CLASS ADDRESS FILES FOR MORE PRECISE TARGETING

TOTAL GEOGRAPHIC COVERAGE

Built with our patented process, the Valassis National Enhanced File can reach your customers and prospects with nearly 100% coverage. It helps drive your marketing programs and business analytics with the most comprehensive database available.

  • Gain cost savings using walk sequence address files for postal discounts
  • Access 145M residential households and 14M business addresses
  • Use unique addresses to provide more locations to aid in saturation
  • Append names to personalize campaigns

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ENGAGE NEW MOVERS

The New Movers File compiles and validates the addresses of home buyers — using licensed USPS® data and our proprietary postal intelligence. This lets you reach consumers after their move, just when they are ready to make purchases.

  • Reach more than 150K buyers of new and existing homes each week
  • Access up to 30% more weekly movers using the New Movers File than any major resource
  • Ensure the greatest reach using the Valassis Consumer Graph that leverages our postal intelligence, new homeowner deeds, and new telephone connect sources
  • Enhance with optional selects such as median income, name, dwelling type, median age, and more to reach the best households

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NEED 1:1 TARGETING?

The Consumer Connect File not only gives you accurate addresses, but defines coverage to reach individuals by demographics. Use this file to engage consumers with more relevant, personal messages.

  • Consists of 111M residential addresses with names
  • Includes multiple demographic criteria to select from, such as age, education, home value, presence of children, and more
  • Updates monthly to obtain timely information
  • Meets USPS standards to provide maximum postage savings

Valassis
Difference

With our patented process, Valassis provides one of the highest quality, single-source databases on the market. Our files offer precise, clean, current data that allows you to achieve nearly 100% geographic coverage or 1:1 targeting.

Location Intelligence
Our files are built using various data elements from the Valassis Consumer Graph for more precise targeting.
Scalable Options
Based on campaign goals, engage consumers in a geographic area or 1:1.
Cost Savings
Our files meet USPS standards to provide maximum postage savings.
Patented Technology
We validate the files using our patented process to ensure accuracy.