Valassis Intent Engine

Our Technology

Valassis Intent Engine™

Connect data throughout the life of
your campaign to ensure a greater outcome

Our Intent Engine connects predictive intelligence with a closed-loop, marketing technology platform to move consumers from ad to action

Valassis Intent Engine™

Intelligent, Integrated Technology Built to Inspire Action

Partner and Platform

Purpose-built technology unifies data and execution, so you can find and act on ideal consumers with speed, accuracy, and measurable outcomes.


Creating vital industry-firsts, our patents range from predicting consumer interest to advanced campaign optimization controls.

Media Products

Our Valassis Intent Engine engages consumers across their preferred channels and constantly evaluates performance to ensure your strategy is working great.

Maximize Reach of Best Audience

Intelligence is connected throughout the system with automatic data syncs to predict, match, and maximize reach of high-value consumers.

Valassis Intent Engine

Valassis Intent Engine

Improve Consumer Engagement

Insights inform media selection – online and offline – to drive the best engagement and conversion.

Optimize Continuously

Know who responds and why, which feeds into adjusting campaigns with our real-time optimization and machine-learning models.

Valassis Intent Engine

Valassis Intent Engine

Streamline the Omnichannel Experience

All in all, the single, closed-loop platform drives efficiency and success in engaging consumers when and where it matters.

Blog Post

Say Goodbye to a Siloed Digital Advertising Approach

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