Marketing Research

Economic Impact of the Illumis™ Platform Looks Bright for Advertisers

A recent Forrester Total Economic Impact™ (TEI) study commissioned by Valassis finds that our proprietary Illumis™ platform generates higher ad revenue and ROI. This comes as great news at a time when ad spend is under extreme pressure due to the pandemic.

Forrester’s financial analysis shows the potential return on investment that brands may realize by replacing fragmented digital marketing processes with the Illumis platform. Download the case study for details of key findings, including:

  • 110% increase in revenue from ads
  • Nearly 4:1 incremental return on ad spend
  • 83% increase in ROI


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The “Total Economic Impact” of the Illumis Platform From Valassis, Forrester, March 2020