Curtis Tingle, Senior Vice President, Valassis
Published Thursday, May 30, 2019
Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out from the competition and engage with them in meaningful ways.
It’s been proven and well-documented that retention is more cost effective compared to acquisition, yet oftentimes marketers fail to engage customers post-purchase to make them excited about a repeat buy. To build brand loyalty, marketers must hone in on preferences of individual customers to ensure they're capturing shopper attention and activating them with relevant touchpoints throughout the entire purchase journey.
Read the full blog in Total Retail.