Blog: Industry Insights


Real-Time Optimization Is Key for a Successful Marketing Campaign

Real-Time Optimization Is Key for a Successful Marketing Campaign
With technology in place to get data in real time, companies should be using it advantageously. Here is how real-time marketing optimization can drive success.
Omnichannel Targeting is all About Effective Data Mixology

Omnichannel Targeting is all About Effective Data Mixology
For a bartender with limited skills and experience, mixing a cocktail with accuracy and consistency is a challenge. The same is true for a data “mixologist” building the right media targeting “cocktail” to drive the highest possible return on client ad spend. For this reason, brands should ensure their data teams not only have all the right data “ingredients” but...
Maintaining Consumer Privacy When Buying Media

Maintaining Consumer Privacy When Buying Media
Consumer data privacy is a concern that isn’t going away. With new regulations and threats, here is how to maintain that privacy for online media buying.
The Value of Direct Mail in the Digital Age

The Value of Direct Mail in the Digital Age
We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial...
Marketers Should Target Millennial Parents Who Value the Convenience of Online Grocery Shopping

Marketers Should Target Millennial Parents Who Value the Convenience of Online Grocery Shopping
My son and his wife recently had a baby. Yes, that means my husband and I are new grands! Since they got married a few years ago, I have observed how they handle being new homeowners, manage two careers and now a new baby. They share the responsibilities around the house, including normal maintenance, shopping and cooking. Being in the grocery industry for over 20 years, it’s intriguing to me...
Three Things You Probably Don’t Know About the Modern Telecom Consumer

Three Things You Probably Don’t Know About the Modern Telecom Consumer
Who is the “modern telecom consumer?” Easy, you may say, it’s everyone! People of all ages and household incomes purchase telecom services or technology in one way or another. But truly understanding this consumer takes more than demographic labels; it requires careful analysis of their interests and shopping behaviors. New research cited below reveals insights on telecom consumers...
Bring Multi-sensory Shopping Experience to Grocery Retail

Bring Multi-sensory Shopping Experience to Grocery Retail
On a recent trip to Chicago, I had lunch at a place called Eataly, the brainchild of Italian businessman Oscar Farinetti. As soon as I walked through the doors, I was introduced to a multitude of Italian sights, sounds, smells and choices. This was not just one restaurant, but more of a World’s Fair of food; wall-to-wall stations featuring homemade pizza, mozzarella, olive oil, meat, seafood and...
This Year Will be About Knowing What Media Works for Your Restaurant

This Year Will be About Knowing What Media Works for Your Restaurant
2019 - The Year of 'Ad-tribution' The restaurant industry continues to be challenged. Traffic remains weak, quality labor is hard to find (and expensive) and food costs are rising for all brands, from QSRs to fine dining. And based on 2019 projections, it will be a battle for share. The struggle is real and to win the battle, you must ensure your marketing campaigns are strategic, consumer-centric...
Presidents Day Weekend Kicks Off Furniture Buying Season

Presidents Day Weekend Kicks Off Furniture Buying Season
So you may be asking yourself, what do this country’s presidents have to do with furniture sales? Well, it’s all in the timing. Retailers know that three-day long weekends are a prime time to get consumers’ attention, especially on larger ticket items. And with the winter weather that this year has hit parts of the country with heavy snow, ice and sub-zero temperatures, many are staying...
Activating the Modern Consumer

Activating the Modern Consumer
Today’s advertising environment has become increasingly complex, with more data available now than ever before. Identifying your ideal consumer requires more than traditional demographic and psychographic data provides. Relying on historical customer purchase data tells you who purchased your product and services in the past; it doesn’t tell you who you need to reach now in order to grow...
Banking on Loyalty Helps Financial Institutions Grow

Banking on Loyalty Helps Financial Institutions Grow
Financial institutions, much like other industries, have been impacted by technology and advancements that provide consumers a wide range of services on demand and from the comfort of their homes. With access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever. Not unlike retailers and brands looking to attract...
In Retail Energy Marketing Data is Everything

In Retail Energy Marketing Data is Everything
Consumers in deregulated states have a golden opportunity to choose who supplies the energy to their home. However, choosing an energy supplier in today’s marketplace can be confusing because many of the deregulated markets are flooded with multiple suppliers with different offerings. In an effort to help consumers better inform their decisions, online forums provided by each state’s Public...
Four Reasons Loyalty Marketing Alone Can Only go so Far

Four Reasons Loyalty Marketing Alone Can Only go so Far
In a recent Nielsen CMO Report, 76 percent of respondents said customer loyalty campaign objectives were extremely or very important. It’s not unusual to wrestle with marketing budgets and the value of loyalty marketing versus customer acquisition. Your best customers can often drive revenue quicker since they respond to your marketing and offers the fastest, while customer acquisition can be...
When Do it Yourself Turns Into I Need it Done

When Do it Yourself Turns Into I Need it Done
Many of us have picked up that screwdriver or wrench with the best of intentions. I’ll admit, I probably inflate my ability to build or fix things.  We all want to be able to say we got it done. But often, the home improvement project or home repair is beyond our own capabilities. Luckily, there are reliable professional contractors to serve this $200-plus billion home remodeling and renovation...
Personalization - the New Expectation

Personalization - the New Expectation
Imagine a world where advertising was your personal concierge. Where your favorite brands would speak to you exclusively based on your interests, previous purchases, likes/dislikes, life stage, shopping habits and preferences. Sounds pretty cool, right? Yet according to some experts, by 2020, this finite level of personalization will be a requirement, not an option. Consumers will expect brands to anticipate...