Blog: Industry Insights


How to Drive Real Digital Ad Performance

How to Drive Real Digital Ad Performance
All too often, ad providers overpromise to win your business — only to underdeliver and leave you searching for a better provider with the money you have left. Instead of a directly measurable return on investment, you’re stuck with vague assurances about high-quality impressions and promises that true results come with each additional campaign you sign on for.  It comes as no surprise...
What is Location Data?

What is Location Data?
Location data is capable of evoking engagement and enhancing ROI. But how do you access that power?
3 Ways Technology Will Improve Your Marketing Efforts

3 Ways Technology Will Improve Your Marketing Efforts
The marketing game is changing due to how consumers make purchase decisions. Here are three ways technology can improve your marketing efforts.
Personalization Enriches the Brand Experience

Personalization Enriches the Brand Experience
As my work day winds down, my quiet commute concludes. I snag the mail, the garage door closes and I magically transform into my other profession: “Mrs. Mom” aka CEO of the McFarlane Clan. Dinner, play, meal preparations for the next day and then it’s off to dreamland for my two little boys. And once again my walls sit in silence! Those few moments of quietude are when I indulge in...
Bridging the Gap Between Shopper and Store

Bridging the Gap Between Shopper and Store
Here are a few steps marketers need to take in order to bridge the gap between shoppers and stores and reap the benefits of location-based marketing.
Hungry for a Positive Dining Experience

Hungry for a Positive Dining Experience
The restaurant industry continues to struggle with driving traffic, ending the first quarter of 2019 down -2.4 percent and marking the 12th consecutive quarter of negative visits. With this, it’s more important than ever for restaurants to understand the reasons behind consumer behavior. It’s also critical for brands to be able to predict, motivate and even incentivize consumers to take...
Anticipating Customer Needs Provides True Value for Value Seekers

Anticipating Customer Needs Provides True Value for Value Seekers
All consumers are looking for value. Whether they are always seeking out the cheapest price or their favorite brands, they all want to spend their money wisely. Of course, value comes in many forms — price, prestige, efficiency, and pragmatism — and it's the job of brands to deliver on those, and one key way is by using advertising.
Using a Win-Win Approach to Drive Process Consistency

Using a Win-Win Approach to Drive Process Consistency
Typically, when one thinks of audits, financial auditing comes to mind – third parties or the IRS validating financial reports and submissions. However, there are many types and forms of auditing. Process audits, in particular, can be a helpful tool that can drive consistency and best practice sharing, particularly when operating across multiple locations. The key to making a process audit successful and meaningful is to reframe the goal and the approach.
How a Better Consumer Graph Helps Build Trust With Your Audience

How a Better Consumer Graph Helps Build Trust With Your Audience
Most CMOs and agency executives agree that the customer experience is the new battleground for brands. But if it’s so important, why are brands falling short?
Measuring Digital Marketing Effectiveness Using Real-Time Data

Measuring Digital Marketing Effectiveness Using Real-Time Data
Being a consumer today means having to wade through a lot of noise. Here’s how brands can break through that noise and market effectively.
Don’t Weaken Datasets by Using a Siloed Advertising Approach

Don’t Weaken Datasets by Using a Siloed Advertising Approach
Many organizations rely on a siloed approach to advertising, but that’s not necessarily the best strategy. Here’s why.
Powerful 5G Promises to Change the World

Powerful 5G Promises to Change the World
“Mom, the why is the internet SOOOO SLOW?” If you’re like me with a couple of teenagers living at home, you’ve probably heard this more times than you can count. They stream, they surf, they jam and they get frustrated when their 35 open apps don’t run flawlessly. But the future is coming and the days of loading screens and frozen devices are hopefully numbered. The 5th...
3 Common Challenges Marketers Face With Location Data Accuracy

3 Common Challenges Marketers Face With Location Data Accuracy
Location data comes from multiple sources, and each source creates distinct challenges for extracting accurate data. Here is how to overcome these challenges.
Optimize Your Marketing Efforts With Better Location Data

Optimize Your Marketing Efforts With Better Location Data
Location data creates an opportunity to reach consumers with hyperspecific marketing messages. Here is how to keep that location data as accurate as possible.
3 Strategies to Improve Customer Acquisition and Retention

3 Strategies to Improve Customer Acquisition and Retention
Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out from the competition...