Blog: Digital


How a Better Consumer Graph Helps Build Trust With Your Audience

How a Better Consumer Graph Helps Build Trust With Your Audience
Most CMOs and agency executives agree that the customer experience is the new battleground for brands. But if it’s so important, why are brands falling short?
Measuring Digital Marketing Effectiveness Using Real-Time Data

Measuring Digital Marketing Effectiveness Using Real-Time Data
Being a consumer today means having to wade through a lot of noise. Here’s how brands can break through that noise and market effectively.
Digital Marketing and Privacy: How to Protect Consumer Data

Digital Marketing and Privacy: How to Protect Consumer Data
Valassis Digital’s ability to obtain and understand key location data is a strong differentiator. Here’s how it ensures consumer data is protected.
Don’t Weaken Datasets by Using a Siloed Advertising Approach

Don’t Weaken Datasets by Using a Siloed Advertising Approach
Many organizations rely on a siloed approach to advertising, but that’s not necessarily the best strategy. Here’s why.
Powerful 5G Promises to Change the World

Powerful 5G Promises to Change the World
“Mom, the why is the internet SOOOO SLOW?” If you’re like me with a couple of teenagers living at home, you’ve probably heard this more times than you can count. They stream, they surf, they jam and they get frustrated when their 35 open apps don’t run flawlessly. But the future is coming and the days of loading screens and frozen devices are hopefully numbered. The 5th...
3 Common Challenges Marketers Face With Location Data Accuracy

3 Common Challenges Marketers Face With Location Data Accuracy
Location data comes from multiple sources, and each source creates distinct challenges for extracting accurate data. Here is how to overcome these challenges.
Optimize Your Marketing Efforts With Better Location Data

Optimize Your Marketing Efforts With Better Location Data
Location data creates an opportunity to reach consumers with hyperspecific marketing messages. Here is how to keep that location data as accurate as possible.
Omnichannel Targeting is all About Effective Data Mixology

Omnichannel Targeting is all About Effective Data Mixology
For a bartender with limited skills and experience, mixing a cocktail with accuracy and consistency is a challenge. The same is true for a data “mixologist” building the right media targeting “cocktail” to drive the highest possible return on client ad spend. For this reason, brands should ensure their data teams not only have all the right data “ingredients” but...
Three Reasons Chatbots are Transforming the Automotive Industry

Three Reasons Chatbots are Transforming the Automotive Industry
It is no surprise that today’s consumers are increasingly engaging in chat and messenger apps. A recent survey reports that 89 percent of consumers also want to use instant messaging to communicate with businesses and 66 percent prefer messaging over any other communication channel.  So, what are chatbots? Chatbots are a conversational ad format that use artificial intelligence (AI) to converse...
2018 Digital Trend Predictions

2018 Digital Trend Predictions
Digital ad spending in the United States is expected to increase 12.9 percent in 2018, totaling $93.75 billion. This will account for over 43 percent of total media ad spending in the United States.1 With the continuing growth in digital advertising, let’s take a look at some key predictions for marketers to keep top of mind in 2018: Marketers will continue to shift their focus to mobile As consumers’...
Social Media Marketing for Small Business Saturday

Social Media Marketing for Small Business Saturday
Small Business Saturday (SBS) is the one day a year when small businesses get the attention they deserve. Take advantage of that day to get your business noticed. According to Infusionsoft.com, of the 2,000 small businesses surveyed who planned to promote their business for SBS in 2016, 70 percent said they get the highest return on investment (ROI) from digital marketing. Social media marketing is...
Building Trust in Digital Advertising

Building Trust in Digital Advertising
Does it seem like trust is hard to come by these days? Americans are losing faith in the nation’s major institutions. Trust in the mass media is at an all time low. People don’t know what is real or fake news. This is a turbulent time in history to say the least. Advertisers who are increasing their spend in programmatic advertising can unfortunately relate. They too are concerned about...
Consumers Value Both Print and Digital Savings

Consumers Value Both Print and Digital Savings
Did you know when shopping for CPG products*:  Print coupons still account for the majority share of use; The percent of consumers using discounts from paperless sources has increased; Shoppers value savings whether via printed or digital formats. Learn more about how Valassis can help you reach and activate consumers here.  *Source: 2K17 Valassis Coupon Intelligence Study, food, health...
Look out Retail, e-Commerce is Here

Look out Retail, e-Commerce is Here
When I think about examples of technological evolution we’ve seen in business, the automotive industry comes to mind. First it was the horse; then the horse and buggy; next came the Model T, then the Tesla… and now we’re talking about driverless cars. Each shift made the one before obsolete. Now we’re seeing a similar evolution across the retail industry – again due to...
Beta Testing -- It’s Worth the Risk

Beta Testing -- It’s Worth the Risk
Do you like to try new things? When it comes to technology adoption, those who are eager to try new things and first to invest are called innovators. They are knowledgeable about the industry and technology and are willing to take chances. As with any new product launch, there is always a potential risk. But, innovators are willing to accept the occasional setback if the product doesn’t take off....