Blog: Client Focus


Hungry for a Positive Dining Experience

Hungry for a Positive Dining Experience
The restaurant industry continues to struggle with driving traffic, ending the first quarter of 2019 down -2.4 percent and marking the 12th consecutive quarter of negative visits. With this, it’s more important than ever for restaurants to understand the reasons behind consumer behavior. It’s also critical for brands to be able to predict, motivate and even incentivize consumers to take...
Gear up for the Second Biggest Spending Season of the Year – Back to School

Gear up for the Second Biggest Spending Season of the Year – Back to School
I guess I shouldn’t be surprised to see elaborate Christmas decorations donning stores in October. I’ve seen Halloween costumes displayed alongside endless sweet candy treats in August. So why should it shock anyone to see school supplies, fall apparel and the newest electronics prominently featured in retailers as early as June? Well, it shouldn’t. With estimated sales exceeding...
Powerful 5G Promises to Change the World

Powerful 5G Promises to Change the World
“Mom, the why is the internet SOOOO SLOW?” If you’re like me with a couple of teenagers living at home, you’ve probably heard this more times than you can count. They stream, they surf, they jam and they get frustrated when their 35 open apps don’t run flawlessly. But the future is coming and the days of loading screens and frozen devices are hopefully numbered. The 5th...
3 Strategies to Improve Customer Acquisition and Retention

3 Strategies to Improve Customer Acquisition and Retention
Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out from the competition...
The Value of Direct Mail in the Digital Age

The Value of Direct Mail in the Digital Age
We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial...
Marketers Should Target Millennial Parents Who Value the Convenience of Online Grocery Shopping

Marketers Should Target Millennial Parents Who Value the Convenience of Online Grocery Shopping
My son and his wife recently had a baby. Yes, that means my husband and I are new grands! Since they got married a few years ago, I have observed how they handle being new homeowners, manage two careers and now a new baby. They share the responsibilities around the house, including normal maintenance, shopping and cooking. Being in the grocery industry for over 20 years, it’s intriguing to me...
Father’s Day is Something I Know a Lot About

Father’s Day is Something I Know a Lot About
Father’s Day, 2019 marks the 23rd year I have been part of this club. It sure feels like each year gets better and better. As a father, so much of the year is devoted to ensuring that your kids are safe and successful.  As the day of celebration actually approaches, the discussions inevitably turn to “…what are we going to get dad for Father’s Day?” Now, I am not...
Three Things You Probably Don’t Know About the Modern Telecom Consumer

Three Things You Probably Don’t Know About the Modern Telecom Consumer
Who is the “modern telecom consumer?” Easy, you may say, it’s everyone! People of all ages and household incomes purchase telecom services or technology in one way or another. But truly understanding this consumer takes more than demographic labels; it requires careful analysis of their interests and shopping behaviors. New research cited below reveals insights on telecom consumers...
Bring Multi-sensory Shopping Experience to Grocery Retail

Bring Multi-sensory Shopping Experience to Grocery Retail
On a recent trip to Chicago, I had lunch at a place called Eataly, the brainchild of Italian businessman Oscar Farinetti. As soon as I walked through the doors, I was introduced to a multitude of Italian sights, sounds, smells and choices. This was not just one restaurant, but more of a World’s Fair of food; wall-to-wall stations featuring homemade pizza, mozzarella, olive oil, meat, seafood and...
This Year Will be About Knowing What Media Works for Your Restaurant

This Year Will be About Knowing What Media Works for Your Restaurant
2019 - The Year of 'Ad-tribution' The restaurant industry continues to be challenged. Traffic remains weak, quality labor is hard to find (and expensive) and food costs are rising for all brands, from QSRs to fine dining. And based on 2019 projections, it will be a battle for share. The struggle is real and to win the battle, you must ensure your marketing campaigns are strategic, consumer-centric...
Presidents Day Weekend Kicks Off Furniture Buying Season

Presidents Day Weekend Kicks Off Furniture Buying Season
So you may be asking yourself, what do this country’s presidents have to do with furniture sales? Well, it’s all in the timing. Retailers know that three-day long weekends are a prime time to get consumers’ attention, especially on larger ticket items. And with the winter weather that this year has hit parts of the country with heavy snow, ice and sub-zero temperatures, many are staying...
Activating the Modern Consumer

Activating the Modern Consumer
Today’s advertising environment has become increasingly complex, with more data available now than ever before. Identifying your ideal consumer requires more than traditional demographic and psychographic data provides. Relying on historical customer purchase data tells you who purchased your product and services in the past; it doesn’t tell you who you need to reach now in order to grow...
Banking on Loyalty Helps Financial Institutions Grow

Banking on Loyalty Helps Financial Institutions Grow
Financial institutions, much like other industries, have been impacted by technology and advancements that provide consumers a wide range of services on demand and from the comfort of their homes. With access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever. Not unlike retailers and brands looking to attract...
In Retail Energy Marketing Data is Everything

In Retail Energy Marketing Data is Everything
Consumers in deregulated states have a golden opportunity to choose who supplies the energy to their home. However, choosing an energy supplier in today’s marketplace can be confusing because many of the deregulated markets are flooded with multiple suppliers with different offerings. In an effort to help consumers better inform their decisions, online forums provided by each state’s Public...
Four Reasons Loyalty Marketing Alone Can Only go so Far

Four Reasons Loyalty Marketing Alone Can Only go so Far
In a recent Nielsen CMO Report, 76 percent of respondents said customer loyalty campaign objectives were extremely or very important. It’s not unusual to wrestle with marketing budgets and the value of loyalty marketing versus customer acquisition. Your best customers can often drive revenue quicker since they respond to your marketing and offers the fastest, while customer acquisition can be...