Blog: The Loop


Gear up for the Second Biggest Spending Season of the Year – Back to School

Gear up for the Second Biggest Spending Season of the Year – Back to School
I guess I shouldn’t be surprised to see elaborate Christmas decorations donning stores in October. I’ve seen Halloween costumes displayed alongside endless sweet candy treats in August. So why should it shock anyone to see school supplies, fall apparel and the newest electronics prominently featured in retailers as early as June? Well, it shouldn’t. With estimated sales exceeding...
Digital Marketing and Privacy: How to Protect Consumer Data

Digital Marketing and Privacy: How to Protect Consumer Data
Valassis Digital’s ability to obtain and understand key location data is a strong differentiator. Here’s how it ensures consumer data is protected.
Don’t Weaken Datasets by Using a Siloed Advertising Approach

Don’t Weaken Datasets by Using a Siloed Advertising Approach
Many organizations rely on a siloed approach to advertising, but that’s not necessarily the best strategy. Here’s why.
Powerful 5G Promises to Change the World

Powerful 5G Promises to Change the World
“Mom, the why is the internet SOOOO SLOW?” If you’re like me with a couple of teenagers living at home, you’ve probably heard this more times than you can count. They stream, they surf, they jam and they get frustrated when their 35 open apps don’t run flawlessly. But the future is coming and the days of loading screens and frozen devices are hopefully numbered. The 5th...
3 Common Challenges Marketers Face With Location Data Accuracy

3 Common Challenges Marketers Face With Location Data Accuracy
Location data comes from multiple sources, and each source creates distinct challenges for extracting accurate data. Here is how to overcome these challenges.
Optimize Your Marketing Efforts With Better Location Data

Optimize Your Marketing Efforts With Better Location Data
Location data creates an opportunity to reach consumers with hyperspecific marketing messages. Here is how to keep that location data as accurate as possible.
3 Strategies to Improve Customer Acquisition and Retention

3 Strategies to Improve Customer Acquisition and Retention
Retailers today are faced with more competition than ever before, making it challenging to both attract and retain customers. Customer expectations are elevating too, driven by new technologies from point-of-sale engagement and artificial intelligence engines all aiming to enhance the shopping experience. Marketers must put their customers first by using data intelligence to stand out from the competition...
Real-Time Optimization Is Key for a Successful Marketing Campaign

Real-Time Optimization Is Key for a Successful Marketing Campaign
With technology in place to get data in real time, companies should be using it advantageously. Here is how real-time marketing optimization can drive success.
Omnichannel Targeting is all About Effective Data Mixology

Omnichannel Targeting is all About Effective Data Mixology
For a bartender with limited skills and experience, mixing a cocktail with accuracy and consistency is a challenge. The same is true for a data “mixologist” building the right media targeting “cocktail” to drive the highest possible return on client ad spend. For this reason, brands should ensure their data teams not only have all the right data “ingredients” but...
Maintaining Consumer Privacy When Buying Media

Maintaining Consumer Privacy When Buying Media
Consumer data privacy is a concern that isn’t going away. With new regulations and threats, here is how to maintain that privacy for online media buying.
The Value of Direct Mail in the Digital Age

The Value of Direct Mail in the Digital Age
We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial...
Marketers Should Target Millennial Parents Who Value the Convenience of Online Grocery Shopping

Marketers Should Target Millennial Parents Who Value the Convenience of Online Grocery Shopping
My son and his wife recently had a baby. Yes, that means my husband and I are new grands! Since they got married a few years ago, I have observed how they handle being new homeowners, manage two careers and now a new baby. They share the responsibilities around the house, including normal maintenance, shopping and cooking. Being in the grocery industry for over 20 years, it’s intriguing to me...
Father’s Day is Something I Know a Lot About

Father’s Day is Something I Know a Lot About
Father’s Day, 2019 marks the 23rd year I have been part of this club. It sure feels like each year gets better and better. As a father, so much of the year is devoted to ensuring that your kids are safe and successful.  As the day of celebration actually approaches, the discussions inevitably turn to “…what are we going to get dad for Father’s Day?” Now, I am not...
Three Things You Probably Don’t Know About the Modern Telecom Consumer

Three Things You Probably Don’t Know About the Modern Telecom Consumer
Who is the “modern telecom consumer?” Easy, you may say, it’s everyone! People of all ages and household incomes purchase telecom services or technology in one way or another. But truly understanding this consumer takes more than demographic labels; it requires careful analysis of their interests and shopping behaviors. New research cited below reveals insights on telecom consumers...
Bring Multi-sensory Shopping Experience to Grocery Retail

Bring Multi-sensory Shopping Experience to Grocery Retail
On a recent trip to Chicago, I had lunch at a place called Eataly, the brainchild of Italian businessman Oscar Farinetti. As soon as I walked through the doors, I was introduced to a multitude of Italian sights, sounds, smells and choices. This was not just one restaurant, but more of a World’s Fair of food; wall-to-wall stations featuring homemade pizza, mozzarella, olive oil, meat, seafood and...