Blog: The Loop


The Evolution of the Buyer’s Journey

The Evolution of the Buyer’s Journey
This interview discusses the evolution of the buyer’s journey and what strategies marketers should use to engage customers today.
Science-led Serendipity: Predicting and Delivering on What Consumers Really Want

Science-led Serendipity: Predicting and Delivering on What Consumers Really Want
More than 75% of consumers expect companies to understand their needs and expectations and are ready to switch to brands who can do this. Living up to those expectations and creating moments of serendipitous discovery that spark action takes far more than solid audience targeting and media selection. It requires these four components:
Marketing and the Consumer Journey: Where Are Advertisers Failing?

Marketing and the Consumer Journey: Where Are Advertisers Failing?
We might think we live in the digital era of advertising effectiveness, but realistically, this is the age of the consumer. Here’s where advertisers are falling short.
How Technology Influences the Consumer Journey

How Technology Influences the Consumer Journey
Jay has over 20 years of experience working in just about every aspect of tech startups, and he regularly serves as a startup advisor. In this interview, he shares his thoughts on the consumer journey and how technology fits into it. Q: What consumer demands should advertisers pay particular attention to? A: One of the big things I’ve learned in this business is that there’s no single consumer...
The Challenge of Engagement as the Consumer Journey Evolves

The Challenge of Engagement as the Consumer Journey Evolves
In today’s digital age, customers are in control. Learn more about digital disruption and putting customers first by listening to our webinar.
How to Drive Real Digital Ad Performance

How to Drive Real Digital Ad Performance
All too often, ad providers overpromise to win your business — only to underdeliver and leave you searching for a better provider with the money you have left. Instead of a directly measurable return on investment, you’re stuck with vague assurances about high-quality impressions and promises that true results come with each additional campaign you sign on for.  It comes as no surprise...
Delivering Hope – When Business and Community Come Together

Delivering Hope – When Business and Community Come Together
“She was last seen playing in an area in front of her home. She was last seen wearing a pink T-shirt, shorts with a floral print and tennis shoes with a picture of a mermaid….” “Brian's photo is shown age-progressed to 43 years. He was last seen while collecting money for his newspaper route….” “She was wearing a green rain jacket, a pink Winnie the Pooh...
What is Location Data?

What is Location Data?
Location data is capable of evoking engagement and enhancing ROI. But how do you access that power?
3 Ways Technology Will Improve Your Marketing Efforts

3 Ways Technology Will Improve Your Marketing Efforts
The marketing game is changing due to how consumers make purchase decisions. Here are three ways technology can improve your marketing efforts.
Personalization Enriches the Brand Experience

Personalization Enriches the Brand Experience
As my work day winds down, my quiet commute concludes. I snag the mail, the garage door closes and I magically transform into my other profession: “Mrs. Mom” aka CEO of the McFarlane Clan. Dinner, play, meal preparations for the next day and then it’s off to dreamland for my two little boys. And once again my walls sit in silence! Those few moments of quietude are when I indulge in...
Bridging the Gap Between Shopper and Store

Bridging the Gap Between Shopper and Store
Here are a few steps marketers need to take in order to bridge the gap between shoppers and stores and reap the benefits of location-based marketing.
The Direct Mail Resurgence You Didn’t See Coming

The Direct Mail Resurgence You Didn’t See Coming
Every pitch, every hit in every major league baseball stadium is tracked by StatCast, a radar and camera system. Technology has changed America’s favorite pastime. It reveals underrated players, winning factors, where to optimize or trade -- enlightening the front office and exciting avid fans.
Hungry for a Positive Dining Experience

Hungry for a Positive Dining Experience
The restaurant industry continues to struggle with driving traffic, ending the first quarter of 2019 down -2.4 percent and marking the 12th consecutive quarter of negative visits. With this, it’s more important than ever for restaurants to understand the reasons behind consumer behavior. It’s also critical for brands to be able to predict, motivate and even incentivize consumers to take...
Anticipating Customer Needs Provides True Value for Value Seekers

Anticipating Customer Needs Provides True Value for Value Seekers
All consumers are looking for value. Whether they are always seeking out the cheapest price or their favorite brands, they all want to spend their money wisely. Of course, value comes in many forms — price, prestige, efficiency, and pragmatism — and it's the job of brands to deliver on those, and one key way is by using advertising.
Using a Win-Win Approach to Drive Process Consistency

Using a Win-Win Approach to Drive Process Consistency
Typically, when one thinks of audits, financial auditing comes to mind – third parties or the IRS validating financial reports and submissions. However, there are many types and forms of auditing. Process audits, in particular, can be a helpful tool that can drive consistency and best practice sharing, particularly when operating across multiple locations. The key to making a process audit successful and meaningful is to reframe the goal and the approach.