Now Tech: Identity Resolution, Q3 2018 Report Highlights Prominent Identity Resolution Vendors Based on Functionality and Use Cases
LIVONIA, Mich., Sept. 20, 2018: Valassis Digital, a leader in activating consumers through best-in-class digital marketing solutions, announced today that it has been recognized by Forrester in its Now Tech: Identity Resolution, Q3 2018 report as one of the six “large” identity resolution providers. Basing its analysis on two primary factors, market presence and functionality, Valassis Digital is included among other top industry peers such as Criteo, Experian and Neustar.
According to the report, “identity resolution solutions help marketers stitch together consumer information and behavior across interactions, devices and channels to better target, personalize and measure marketing and advertising.” The report goes on to note that, “B2C marketers who leverage identity resolution can improve customer data management, better target and personalize customer interactions and gain efficiencies through measurement.”
Valassis Digital was recognized by Forrester for its digital identity capabilities as well as its vertical focus and successes within the consumer packaged goods (CPG), financial services and retail markets.
“Our identity resolution and onboarding solutions complement our broader range of marketing solutions,” said Michelle Engle, Senior Vice President of Product and Marketing, Valassis Digital. “Being recognized as one of the large players in this space by a firm like Forrester is continued validation of Valassis Digital’s leadership and position in digital marketing intelligence and media.”
In addition to offering a fully-managed advertising solution – from planning to activation and measurement – Valassis Digital’s identity resolution capabilities, particularly when it comes to customer onboarding, as recognized by Forrester, help brands extend customer engagement online. With this, marketers are able to bolster their customer relationship management (CRM) efforts into digital media, link audiences with purchases, expand their addressable audiences with strategic modeling and engage consumers with real-time content personalization.
To access the complete Forrester Now Tech: Identity Resolution, Q3 2018 report, click here.
About Valassis Digital
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuel superior display advertising and media offerings. Through proprietary technology and the Valassis Digital Consumer Graph™, we power the lifecycle of marketing campaigns– from planning to activation and measurement. In fact, 19 of 20 leading brands work with Valassis Digital to drive better campaign performance.
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.