Print Marketing

RetailMeNot Everyday™FSI

Influence consumers as they plan shopping trips with this popular coupon book

As creators of the FSI, WE KNOW HOW TO REACH ENGAGED SHOPPERS and dELIVER results for your brand

Deliver Multiple Ways

Increase coverage of consumers and locations that matter most, delivering the FSI via direct mail and/or newspaper and amplifying with digital.

READERS TAKE ACTION
59K+
Key U.S. Retailers Covered2

62M+
Total Households Covered2

Attain Excellent Coverage

Plan with confidence knowing the FSI is used far and wide and is the #1 media vehicle for CPG coupons1.

EXPECT STRONG ENGAGEMENT

Entice consumers and drive trial, traffic, acquisition, and retention goals.

READERS TAKE ACTION
85%
of consumers aware of the FSI read it3

49%
of redeemers are new/
lapsed buyers4

Sources: 1. NCH U.S. CPG Coupon Facts: Year-end 2018; 2. Reflects May 2020 Market List projected counts as of Jan. 2020 and 3-7 mile trade area coverage based on category ; 3. Valassis Awareness-to-Activation Study, conducted by NPD Group, 2019; 4. Valassis Response Analytics Database (RAD) for CPG FSI, 2018

Valassis
Difference

Reach consumers who count on our RetailMeNot Everyday FSI to help them plan their shopping trips.

Predictive Intelligence
Engage those consumers more likely to respond to your offer around key locations — identified by our online and offline data.
Optimized Reach
Our multichannel approach minimizes duplication while increasing your coverage with circulation reaching 62M+ households.
Stringent Security
We address fraud through audited publications, ongoing monitoring, and taking needed action.
OMNICHANNEL Campaigns
Amplify your message with key audiences or extend reach in low coverage areas using our diverse media channels.

Case Study

Candy Maker’s Ads Prompt $565K in Incremental Revenue

See the Proof