Audience Segments Hero
Audience Segments Hero

Data Solutions

Audience Segments

Find high-intent consumers online using crafted audience segments, available on your social and demand-side platforms

Our Audiences Arise from the Valassis Consumer Graph TM
1.4B
Billion Devices
Unique, cross- device audiences connecting the consumer to stores, neighborhoods, and their household
110B
Billion Signals
Audience segments created from the consumption and categorization of consumers' daily online activity
120M
Million Households
Online and offline interest,
in-market, and location activity connected to each household

Elevate Your Media Performance

Direct access 750 branded audiences and unlimited custom segments to pinpoint consumers and improve your targeted advertising.

Anticipate Store Visits

Identify likely shoppers of specific retailers and restaurants based on their location, past visits, and predictive intelligence.


CUSTOMIZE BY INDUSTRY OR SEASON

Power all of your marketing efforts – whether for retail, automotive, financial services, seasonal events, or holidays – and drive engagement.

EXECUTE WITH EASE

Audience segments are delivered to your preferred DSP or via LiveRamp for targeting across social platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter.

Improve your targeted advertising WITH OUR ONLINE AUDIENCE SEGMENTS
See How