Want to increase your piece of the pie? Over 25% of consumers switch restaurants based on promotions or coupons (whereas only 10% say they do so for the lowest price). But what kind of promotional offer works best? How do parents and certain generations make restaurant choices differently? See insights from our proprietary research to improve your relevancy and activation. This guide offers tactical suggestions for leveraging a wide assortment of motivators: type of offer, message, media, locality, and even weather. Dig in.
We drive improvement through campaign intelligence from the Valassis Consumer Graph.
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