eBook: Playing to Win the Entertainment & Travel Dynamic Shopper


Advertising Research Findings

Today, people can jump online to look for fun ideas, do research, and even buy tickets or book travel arrangements. Yet, such activity is often inspired by a print ad or mail piece. And exciting new offers can derail initial plans. Make sure your brand is in consumers’ consideration set.

How can you impact the rollercoaster-like path to purchase? Understand behaviors and generational differences for your type of industry – whether for movies, concerts, sporting events, live theater, casinos, amusement parks, cruises, hotels and airfare. Then use our research to develop winning ad strategies that motivate shoppers to take action.

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We drive improvement through campaign intelligence from the Valassis Consumer Graph.


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