The rules of the CPG game have changed dramatically as digital momentum continues, niche brands emerge and private label improves, and consumers question the stability of the economy. Finding a way to break through the noise means taking a hard look at existing media strategies. Then adjusting to achieve the reach that drives big volume while moving toward personalized messaging. With help from Valassis, the right consumer and retailer insights are within reach, and activation is seamless.
To launch a new product, a leading brand of cough drops tried a fresh approach to drive sales at Walmart. As a result, sales lift was 2X greater in markets that integrated digital media with an FSI buy than print alone. See details…GET STORY
In-store shoppers are more likely to claim this designation
|In-store shopper||Online shopper||Omni-channel shopper|
|Health & beauty care products||N/A||40%||45%|
(All consumers: 47%)Base: all respondents (Note: insufficient sample size to include an omni-channel food shopper)
FOR HEALTH & BEAUTY:
Coupons can tip the scale for millennials
Millennials have strong affinity for private label solutions compared to national brands
by far for grocery purchases among 25 – 34 year olds
“It’s not about replacing one method with another, but leveraging a mix of online and offline approaches that work together to achieve a whole greater than the sum of its parts.”Source: 2018 Brand Media Mix Research by EnsembleIQ and Valassis Digital
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