Valassis worked within their budget and shared consumer insights specific to restaurant guests along with predictive performance data on our print media to inform their decision.
To get more guests into these locations, the client needed a broad reaching vehicle that could saturate specific markets, be a resource at meal planning time, and inspire action.
Advertising on the front and back covers of the Direct Mail Wrap and incentivizing consumers with enticing coupons garnered attention and response.
This broad-reach, cost-effective strategy produced a savory ROI and redemption rates 120% higher than category benchmarks.
