Case Study

QSR Drives Profitable Guest Visits with Broad Reaching Print

A regional burger chain was looking for a cost-effective solution to generate incremental guests and sales at 376 restaurant locations. Learn how they produced:
4.5%
Response Rate
14x
Return on Investment

Our Solution

Valassis worked within their budget and shared consumer insights specific to restaurant guests along with predictive performance data on our print media to inform their decision.

Insightful Strategy

To get more guests into these locations, the client needed a broad reaching vehicle that could saturate specific markets, be a resource at meal planning time, and inspire action.

Powerful Media & Engagement

Advertising on the front and back covers of the RetailMeNot Everyday™ Direct Mail Wrap and incentivizing consumers with enticing coupons garnered attention and response.

This broad-reach, cost-effective strategy produced a savory ROI and redemption rates 120% higher than category benchmarks.