Taking a data-driven approach, we helped the client develop a personalized, multichannel campaign to inspire likely female shoppers to take action.
Valassis leveraged point-of-sale data to identify high-opportunity Walmart stores. Female brand shoppers were then targeted at the individual household level around key locations.
Solo Direct Mail postcards were delivered to the individual households, and hyper-targeted Display ads extended campaign reach specifically to female brand shoppers.
Featured brand and portfolio item sales lifts surpassed industry benchmarks, resulting in a $1.41 average return on ad spend.
