Case Study

La-Z-Boy Inspires Engagement with Cohesive Omnichannel Messages

Category
A regional La-Z-Boy dealer partnered with Valassis to raise awareness for their Father’s Day event — using targeted Emails to complement their Direct Mail Inserts. Learn how they generated:
7.8%
Email Open Rate
8.1%
Email Click-To-Open Rate

Our Solution

We proposed creating relevancy and consistency across consumer touchpoints to enhance engagement and inspire action.

Precise Targeting

The email campaign was targeted to individuals within their stores’ trade area who had indicated interest in furnishings or décor for the home.

Multichannel Campaign

Email recipients saw “Limited Time Only” messaging mirroring La-Z-Boy’s advertising Insert in RetailMeNot Everyday™ Direct Mail, using it as a reminder to create urgency and trigger response.

The client was so pleased with the results, they continued to run this successful omnichannel approach.