Evaluating their usual advertising approach, we could see that radio was costly and not delivering the targeting precision needed to perform. More targeted engagement was in order.
To pinpoint best prospects, we targeted mothers who lived in the area or passed by the dental office.
Consumers crave personalization, so the campaign combined two powerful media options. We sent personalized Dynamic Postcards to nearly 15,000 households in high-potential neighborhoods, and served location-aware Dynamic Mobile ads (70,000 monthly impressions) to prospects’ smartphones.
Shifting to a personalized, omnichannel strategy proved to be very cost effective and has the client smiling from ear to ear.