We leveraged an “always on” digital component to fortify the campaign and engage in-market shoppers.
The client shared their transactional database with us to identify high-opportunity neighborhoods. We layered on predictive intelligence in the Valassis Consumer Graph™, including interest and in-market signal data to pinpoint furniture shoppers.
To reach shoppers at meaningful moments, we delivered targeted inserts via our RetailMeNot Everyday™ Direct Mail and Display advertising across devices. All of the ads showcased solid offers designed to prompt store visits.
Creating visibility with high-intent shoppers online and offline paid off beautifully then… and in subsequent campaigns.