Case Study

Dealer Group Elevates Response and ROI with Omnichannel Strategy

A multi-store dealer group of a Top 100 furniture retailer teamed up with Valassis to spark greater consumer engagement and action. Learn how they generated:
370%
CAMPAIGN ROI
$8.06
COST PER INCREMENTAL VISIT
TESTIMONIAL
We implemented the same targeted, omnichannel strategy with Valassis for our newly acquired stores and their sales have increased 20%!
VP, Marketing

Our Solution

We leveraged an “always on” digital component to fortify the campaign and engage in-market shoppers.

Precise Targeting

The client shared their transactional database with us to identify high-opportunity neighborhoods. We layered on predictive intelligence in the Valassis Consumer Graph™, including interest and in-market signal data to pinpoint furniture shoppers.

Multichannel Campaign

To reach shoppers at meaningful moments, we delivered targeted inserts via our RetailMeNot Everyday™ Direct Mail and Display advertising across devices. All of the ads showcased solid offers designed to prompt store visits.

Creating visibility with high-intent shoppers online and offline paid off beautifully then… and in subsequent campaigns.