Case Study

Dealer Group Elevates Response and ROI with Omnichannel Strategy

A multi-store dealer group of a Top 100 furniture retailer teamed up with Valassis to spark greater consumer engagement and action. Learn how they generated:
370%
CAMPAIGN ROI
$8.06
COST PER INCREMENTAL VISIT
TESTIMONIAL
We implemented the same targeted, omnichannel strategy with Valassis for our newly acquired stores and their sales have increased 20%!
VP, Marketing

Our Solution

We leveraged an “always on” digital component to fortify the campaign and engage in-market shoppers.

Precise Targeting

The client shared their transactional database with us to identify high-opportunity neighborhoods. We layered on predictive intelligence in the Valassis Consumer Graph™, including interest and in-market signal data to pinpoint furniture shoppers.

Multichannel Campaign

To reach shoppers at meaningful moments, we delivered targeted inserts via our Save Direct Mail and Display advertising across devices. All of the ads showcased solid offers designed to prompt store visits.

Creating visibility with high-intent shoppers online and offline paid off beautifully then… and in subsequent campaigns.