We leveraged an “always on” digital component to fortify the campaign and engage in-market shoppers.
The client shared their transactional database with us to identify high-opportunity neighborhoods. We layered on predictive intelligence in the Valassis Consumer Graph™, including interest and in-market signal data to pinpoint furniture shoppers.
To reach shoppers at meaningful moments, we delivered targeted inserts via our Save Direct Mail and Display advertising across devices. All of the ads showcased solid offers designed to prompt store visits.
Creating visibility with high-intent shoppers online and offline paid off beautifully then… and in subsequent campaigns.