Case Study

AAA Drives New Member Enrollment with Omnichannel Strategy

Category
AAA® Auto Club Group was looking to drive traffic to their local branches with the goal of enrolling new members, while also reinforcing renewals. Learn how they generated:
7.2x
RETURN ON INVESTMENT
21,238
NEW MEMBER ENROLLMENT
TESTIMONIAL
AAA chose Valassis to take our membership program to the next level. We were able to hone our efforts on specific segments through Valassis' multichannel service, exceeding our campaign KPIs and taking the DMV product to new heights.
Nick King
Sr. Associate Product Manager

Our Solution

What strategy would work best? We proposed digging into the customer data more intensely and using an offline and online media strategy to spark engagement and action.

Precise Targeting

Using the Valassis Consumer Graph™, which unifies online and offline behavioral and location data, we identified an evolving, prospect pool. AAA provided their current customer file, allowing us to suppress existing customers and find ideal look-alikes in order to scale the campaign.

Personalized Experience

The client created a strong membership promotion, which we delivered using Display Ads and Valassis Dynamic Postcards — both highly targeted and personalized to recipients, leveraging our reliable data.

The 3-month long campaign exceeded the client’s new member enrollment goal by 112%!