November 2, 2020

Valassis Named a Finalist for Digiday Technology Awards

By Liz Marks
Categories

Now more than ever, marketers need to engage consumers through highly connected brand experiences, but creating powerful brand connections isn’t easy. That’s why we created Illumis™, the smartest integration of intelligence, media, and technology in one seamless marketing platform that illuminates new opportunities for growth.

On October 6, we were excited to learn that Illumis has been recognized as a finalist in the Digiday Technology Awards under the Best Data Management Platform category. Illumis lets you plan, execute, and optimize marketing in one platform, but is fueled by powerful intelligence, always learning and unifying insights to understand consumer needs and motivations and create consistent, memorable, omnichannel experiences.

The Digiday Technology Awards recognize tech companies that drive the digital media industry forward. A panel of judges select winners who clearly demonstrated transparent success by seizing challenges and creating customer opportunities over the past 12 months.

The Best Data Management Platform is awarded to the platform that has been most successful in helping businesses manage user data. Illumis stands out in this category because it enables clients to build strategies that directly connect insights to marketing execution in ways that motivate the right consumers, reach new audiences, and drive growth. By connecting the dots between targeting, execution, optimization, and measurement, Illumis helped a Papa John’s Franchisee drive an increase in sales during the COVID-19 pandemic.

We are honored to be named a finalist in these distinguished, customer-focused awards.

The winners of the Digiday Technology Awards will be announced on the Digiday website on Nov. 12, 2020.

 

 

 

 

 

 

 

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