Newsroom Press Release Archive


Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials

Dec 5, 2019

Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials
LIVONIA, Mich., Dec. 5, 2019: Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to drive growth. Direct mail also motivates online purchases and appeals to a much coveted audience – millennials.
Industry Awards Recognize Valassis’ Powerful Leaders

Nov 20, 2019

Industry Awards Recognize Valassis’ Powerful Leaders
LIVONIA, Mich., Nov. 20, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced two notable accolades, recognizing the strength of its leadership and demonstrating the company’s commitment to industry excellence. The company also announced the appointees for leadership roles within the Network of Executive Women (NEW).
Valassis Shares Ways to Capture Millennial Spend at Fitness Centers, Spas

Nov 4, 2019

Valassis Shares Ways to Capture Millennial Spend at Fitness Centers, Spas
LIVONIA, Mich., Nov. 5, 2019: Valassis, the leader in marketing technology and consumer engagement, offers new consumer research and strategies for marketers to effectively tap into the burgeoning $450 billion self-care market by engaging a key target – millennials.
Susan Rothwell Named Valassis Chief Revenue Officer

Oct 23, 2019

Susan Rothwell Named Valassis Chief Revenue Officer
LIVONIA, Mich., Oct. 23, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced it has further bolstered its executive leadership team with the promotion of Susan Rothwell to chief revenue officer. Data-driven and collaborative, Rothwell has successfully partnered with clients to formulate winning strategies that have effectively transformed the way brands connect with consumers in an ever-changing marketplace. She will be responsible for all media-based revenue-driving activities, reporting directly to Valassis’ President and CEO Cali Tran.
Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

Oct 14, 2019

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth
LIVONIA, Mich., Oct. 14, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing.
Valassis Consumer Graph Earns Product of the Year Tech Award

Oct 1, 2019

Valassis Consumer Graph Earns Product of the Year Tech Award
LIVONIA, Mich., Oct. 1, 2019: Valassis, the leader in marketing technology and consumer engagement, announces that the Valassis Consumer Graph has earned honors as product of the year in 2019 from the Business Intelligence Group. The Sales and Marketing Technology Award program, also known as The Sammys, recognizes organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.
Valassis Research: Consumers Will Share Data to Receive Personalized Offers

Sep 18, 2019

Valassis Research: Consumers Will Share Data to Receive Personalized Offers
LIVONIA, Mich., Sept. 19, 2019: Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting consumer sentiment about today’s advertising landscape, as well as how advertising impacts purchases. Stemming from a survey of more than 1,000 U.S. consumers, the findings help marketers better understand consumers’ thoughts regarding data privacy in terms of personalization, location-based targeting, how promotions and offers are impacting their deal-seeking habits and their perception of advertising overload.
Valassis Research: Online Shoppers Prioritize Savings, Seamless Experiences

Sep 12, 2019

Valassis Research: Online Shoppers Prioritize Savings, Seamless Experiences
LIVONIA, Mich., Sept. 12, 2019: Valassis, the leader in marketing technology and consumer engagement, released new research that arms retailers with a better understanding of consumer behavior as they plan for the busiest shopping season of the year – winter holidays. The findings highlight consumers’ online shopping behaviors and illuminate opportunities to spark action.
Valassis Research: Valuable Deals Greatly Influence Furniture Shoppers

Aug 22, 2019

LIVONIA, Mich., Aug. 22, 2019: Valassis, the leader in marketing technology and consumer engagement, today released new research furniture retailers can utilize to reach consumers and drive purchases year-round.
Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation

Jul 31, 2019

Valassis, the leader in marketing technology and consumer engagement, today released findings from its newest research report, “Unpacking the Dynamic Online Shopper: Grocery & Retail,” highlighting modern grocery consumers’ behaviors and habits, as well as ways in which brands and retailers can attract them.
Valassis Drives Increased Product Awareness and Sales for Filippo Berio

Jul 24, 2019

Valassis Drives Increased Product Awareness and Sales for Filippo Berio Hyper-targeted Digital Advertising Campaign Spurs 7% Sales Lift and 11% Desktop Awareness Lift for Olive Oil Brand LIVONIA, Mich., July 24, 2019: Valassis, the leader in marketing technology and consumer engagement, along with Colangelo, the creative lead, and Media Horizons, the media lead, have partnered with Filippo Berio®, a leading olive oil brand exported from Italy, to increase household penetration of the company’s products through the use of the Valassis Intent Engine™ and Consumer Graph™. Combined,...
Valassis’ Marketing Technology Platform Earns Tech Award

Jul 10, 2019

LIVONIA, Mich., July 10, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced it is the recipient of a Special Achievement in GIS (SAG) Award from Esri, the global leader in location intelligence. Rooted in the science of geography, geographic information systems (GIS) is the framework for gathering, managing and analyzing data. The award, presented this week at the 2019 Esri User Conference, acknowledges transformative work by users of its technology.
Valassis Research: Is Amazon Prime Day the Black Friday of Summer?

Jun 27, 2019

LIVONIA, Mich., June 27, 2019: Valassis, the leader in marketing technology and consumer engagement, today released new research ahead of Amazon Prime Day (July 15-16) on consumer behavior related to the mid-summer event. Prime Day now rivals Black Friday and Cyber Monday with consumers looking to other retailers to compare prices in pursuit of the best deal.
Valassis Research: Digital Dads Crave Shopping Convenience and Cross-Channel Deals

Jun 6, 2019

LIVONIA, Mich., June 6, 2019: With Father’s Day approaching, Valassis, a leader in marketing technology and consumer engagement, today released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal that dads more frequently use digital channels than moms and heavily favor convenience and ease of purchase along their shopping journeys.
Valassis Recognized for Combating Ad Fraud, Receives ‘TAG Certified Against Fraud’ Seal

May 23, 2019

LIVONIA, Mich., May 23, 2019: Valassis, a leader in marketing technology and consumer engagement, today announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency.
Valassis Technology Powers Next Evolution of its Missing Child Program

May 20, 2019

LIVONIA, Mich., May 21, 2019: Valassis, a leader in marketing technology and consumer engagement, harnesses the power and reach of its cross-channel programs in new ways, inspiring individuals to take active roles in the recovery of even more missing children.
Valassis Research: Moms Still Opt to Shop In-Store for Most Grocery Purchases

May 2, 2019

LIVONIA, Mich., May 2, 2019: With Mother’s Day just around the corner, Valassis, a leader in marketing technology and consumer engagement, released new research on how today’s moms shop and make purchase decisions for food, household goods and health and beauty care (HBC) items. Interestingly, amid the changing grocery landscape and with the growing availability of shopper-friendly technology, 2K19 Coupon Intelligence Report findings show moms are still shopping brick-and-mortar retail.
Valassis Research: Consumers More Likely to Dine out if Restaurants Sweeten the Deal

Apr 30, 2019

LIVONIA, Mich., April 30, 2019: Valassis, a leader in marketing technology and consumer engagement, today released new research via its “Defining the Coupon & Value Restaurant Consumer” study, providing insights for restaurants and industry marketers on how to attract modern diners.
Valassis Research: Savings Appetite Strong as Online Grocery Shopping Grows

Apr 18, 2019

LIVONIA, Mich., April 18, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K19 Coupon Intelligence Report focused on behavioral trends of today’s grocery shoppers. The study found consumers have an increased affinity for shopping online for food, household goods and health and beauty care (HBC) products while balancing their desire to save money. In fact, 68% of online grocery shoppers report using coupons and discounts to save money is the most important factor when shopping. Overall, 63% of consumers make...
Harland Clarke Holdings Receives an “A” rating for Supply Chain Engagement

Apr 16, 2019

SAN ANTONIO (April 15, 2019) -- Harland Clarke Holdings (HCH), a portfolio of companies focused on optimizing client relationships through multiple channels, today announced its supply chain action plan received a top rating after significant progress according to the results from the 2018 CDP supplier survey for enterprise carbon reporting. Over the past 3 years, HCH has built a sustainability strategy for the purposes of all its businesses including Harland Clarke, Valassis, Scantron, and RetailMeNot. “I am extremely proud to be a part of an organization that is fully committed to developing...