Newsroom Press Release Archive


Valassis Research: Digital Dads Crave Shopping Convenience and Cross-Channel Deals

Jun 6, 2019

Valassis Research: Digital Dads Crave Shopping Convenience and Cross-Channel Deals
LIVONIA, Mich., June 6, 2019: With Father’s Day approaching, Valassis, a leader in marketing technology and consumer engagement, today released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal that dads more frequently use digital channels than moms and heavily favor convenience and ease of purchase along their shopping journeys.
Valassis Recognized for Combating Ad Fraud, Receives ‘TAG Certified Against Fraud’ Seal

May 23, 2019

Valassis Recognized for Combating Ad Fraud, Receives ‘TAG Certified Against Fraud’ Seal
LIVONIA, Mich., May 23, 2019: Valassis, a leader in marketing technology and consumer engagement, today announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. Created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), TAG awards certifications to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency.
Valassis Technology Powers Next Evolution of its Missing Child Program

May 20, 2019

Valassis Technology Powers Next Evolution of its Missing Child Program
LIVONIA, Mich., May 21, 2019: Valassis, a leader in marketing technology and consumer engagement, harnesses the power and reach of its cross-channel programs in new ways, inspiring individuals to take active roles in the recovery of even more missing children.
Valassis Research: Moms Still Opt to Shop In-Store for Most Grocery Purchases

May 2, 2019

Valassis Research: Moms Still Opt to Shop In-Store for Most Grocery Purchases
LIVONIA, Mich., May 2, 2019: With Mother’s Day just around the corner, Valassis, a leader in marketing technology and consumer engagement, released new research on how today’s moms shop and make purchase decisions for food, household goods and health and beauty care (HBC) items. Interestingly, amid the changing grocery landscape and with the growing availability of shopper-friendly technology, 2K19 Coupon Intelligence Report findings show moms are still shopping brick-and-mortar retail.
Valassis Research: Consumers More Likely to Dine out if Restaurants Sweeten the Deal

Apr 30, 2019

Valassis Research: Consumers More Likely to Dine out if Restaurants  Sweeten the Deal
LIVONIA, Mich., April 30, 2019: Valassis, a leader in marketing technology and consumer engagement, today released new research via its “Defining the Coupon & Value Restaurant Consumer” study, providing insights for restaurants and industry marketers on how to attract modern diners.
Valassis Research: Savings Appetite Strong as Online Grocery Shopping Grows

Apr 18, 2019

Valassis Research: Savings Appetite Strong as Online Grocery Shopping Grows
LIVONIA, Mich., April 18, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released new research stemming from its 2K19 Coupon Intelligence Report focused on behavioral trends of today’s grocery shoppers. The study found consumers have an increased affinity for shopping online for food, household goods and health and beauty care (HBC) products while balancing...
Harland Clarke Holdings Receives an “A” rating for Supply Chain Engagement

Apr 16, 2019

Harland Clarke Holdings Receives an “A” rating for Supply Chain Engagement
SAN ANTONIO (April 15, 2019) -- Harland Clarke Holdings (HCH), a portfolio of companies focused on optimizing client relationships through multiple channels, today announced its supply chain action plan received a top rating after significant progress according to the results from the 2018 CDP supplier survey for enterprise carbon reporting. Over the past 3 years, HCH has built a sustainability strategy...
Valassis Data: Coupons and Technology Empower Shoppers

Mar 20, 2019

Valassis Data: Coupons and Technology Empower Shoppers
LIVONIA, Mich., March 21, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released its annual 2K19 Coupon Intelligence Report, “Empowered Shoppers, Evolving Expectations.” The report examines responses from 1,000 U.S. consumers, noting how their online and in-store shopping behaviors have shifted for traditional consumer packaged goods (CPG) categories following a year that’s seen the retail and grocery landscapes evolve dramatically.
Valassis Data Delivers Ways to Influence Loyal Telecom/Technology Subscribers

Mar 18, 2019

Valassis Data Delivers Ways to Influence Loyal Telecom/Technology Subscribers
LIVONIA, Mich., March 19, 2019: Valassis, a leader in activating consumers through intelligent media delivery, shares fresh insights for marketers to recharge their advertising strategy and influence consumers to switch their TV and video, home internet and wireless phone services. These findings underscore consumers’ desire for a mix of both newer and traditional services and preferred communication channels.
Valassis Research: One-in-Five Consumers Plan to Spend Majority of Tax Refund

Mar 14, 2019

Valassis Research: One-in-Five Consumers Plan to Spend Majority of Tax Refund
LIVONIA, Mich., March 14, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today released new research analyzing consumer behavior related to tax season. Stemming from a survey of more than 1,000 U.S. respondents who expect to receive a tax refund in 2019, the findings note that more than half (53 percent) are anticipating receiving the same, or more, money this year. While...
Be Mine: Valassis Offers Tips for Brands to Win Consumers’ Hearts This Valentine’s Day

Feb 7, 2019

Be Mine: Valassis Offers Tips for Brands to Win Consumers’ Hearts This  Valentine’s Day
LIVONIA, Mich., Feb. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today shared strategies to help brands retain loyal customers and capture the hearts of new ones this Valentine’s Day. Valassis’ Dynamic Shopper research reveals only 34 percent of consumers have one preferred retailer by purchase category; meaning marketers have an opportunity to build loyalty and improve long-term relationships with existing consumers.
Valassis Acquires GET1FREE Magazine, Continues Growth in Local Solutions

Jan 29, 2019

Valassis Acquires GET1FREE Magazine, Continues Growth in Local Solutions
LIVONIA, Mich., Jan. 29, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced that it has acquired GET1FREE, Inc., a direct mail company reaching more than 1 million homes across California with coupons, deals and promotions. GET1FREE, Inc. comes on board as the 14th addition to the local solutions portfolio since 2015 and will integrate with Valassis-owned Clipper Magazine, bolstering its position in the hyperlocal marketing industry.
Valassis Data Highlights What Today’s Insurance Customers Seek

Jan 23, 2019

Valassis Data Highlights What Today’s Insurance Customers Seek
66 Percent Feel More Loyal to Providers Offering Catered Discounts LIVONIA, Mich., Jan. 23, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today provides new insights for insurance companies looking to build brand loyalty with existing customers and acquire new ones. Despite automotive and homeowners insurance reaching record highs in customer satisfaction...
Valassis Data Provides Banks with Strategies to Inspire Acquisition and Loyalty

Jan 17, 2019

Valassis Data Provides Banks with Strategies to Inspire Acquisition and Loyalty
Valassis, a leader in activating consumers through intelligent media delivery, today released new research financial institutions can utilize to attract and maintain satisfied customers. With today’s dynamic consumers having access to in-person, online and mobile app banking options, marketing campaigns centered on what banking customers value is more important than ever.
IAB Recognizes Valassis Digital for Excellence in Data Science

Jan 14, 2019

IAB Recognizes Valassis Digital for Excellence in Data Science
Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB)...
Valassis Accelerates Growth Strategy by Unifying Digital and Print Organizations

Jan 7, 2019

Valassis Accelerates Growth Strategy by Unifying Digital and Print Organizations
Alignment Reinforces Valassis’ Unmatched, Omni-channel Approach and Reach LIVONIA, Mich., Jan. 7, 2019: Valassis, a leader in activating consumers through intelligent media delivery, today announced it will accelerate the distribution of unmatched integrated digital and print campaigns for clients by unifying organizational assets and leadership. This will simplify the process for clients to place...
Harland Clarke Holdings Announces Appointment Of Erik Prusch As New CEO; Victor Nichols To Serve As Chairman

Dec 18, 2018

Harland Clarke Holdings Announces Appointment Of Erik Prusch As New CEO; Victor Nichols To Serve As Chairman
SAN ANTONIO, Texas (December 18, 2018)–Harland Clarke Holdings (HCH) today announced that accomplished business executive Erik Prusch will join the company as Chief Executive Officer effective January 1, 2019.  Victor Nichols, who is the current CEO, has made the personal decision to step back from his operating role and move into the Chairman position where he will continue to support strategic...
Valassis Employees Keep Season of Giving Alive all Yearlong

Dec 18, 2018

Valassis Employees Keep Season of Giving Alive all Yearlong
NCMEC, Toys for Tots and Community Organizations are on the Receiving End LIVONIA, Mich., Dec. 19, 2018: Valassis, a leader in activating consumers through intelligent media delivery, takes great pride in the breadth and depth of the team’s efforts to give back to our local communities, not only during the holidays, but throughout the year. In 2018, the company further strengthened its commitment...
Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers Integrated Strategies

Dec 17, 2018

Mailbox 2019: Direct Mail Drives Performance and Enhances Marketers Integrated Strategies
Marketers Heavily Leverage the Mailbox to Shape Purchasing Decisions LIVONIA, Mich., Dec. 17, 2018: Valassis, a leader in activating consumers through intelligent media delivery, today shares consumer insights about the importance of incorporating activation-driving media into marketing strategies. While planning for the new year, marketers should keep in mind the value of an integrated marketing approach...
Valassis Shares Insights Into 2019 Marketing and Retail Landscape

Dec 4, 2018

Valassis Shares Insights Into 2019 Marketing and Retail Landscape
Valassis, a leader in activating consumers through intelligent media delivery, looks ahead to what marketers and retailers can expect in 2019.