Published Monday, Jan 14, 2019
Data Scientist Amanda Newport-Foster Honored as IAB Rising Star
LIVONIA, Mich., Jan. 14, 2019: Valassis Digital, a leading digital marketing intelligence company, today announced that Amanda Newport-Foster, a data scientist with Valassis Digital, has been named a Rising Star by the Interactive Advertising Bureau (IAB) in its third annual Data Rock Star and Rising Star Awards. The awards program celebrates data science excellence across the media and marketing industries.
Newport-Foster was nominated for her work in developing and deploying Valassis Digital’s new predictive model for viewability. As viewability is a key factor for ensuring integrity in advertising, Valassis Digital’s data science team aimed to set a new standard for delivering high viewability on all campaigns. With its enhanced viewability system and predictive modeling, Valassis Digital has increased system-wide display viewability to be approximately 20 percentage points higher than the Integral Ad Science (IAS) benchmark. Through Newport-Foster’s work on the data science team, Valassis Digital has proven that viewability does not have to come at a cost to a campaign’s desired key performance indicators (KPIs). The business can maintain strict standards for viewability while delivering excellent value to clients.
“Our data science team continues to set the standard when it comes to predictive modeling, event optimization, natural language processing, as well as other technical approaches to delivering campaign performance, measuring consumer intent and driving activation, “said Tobias Speckbacher, Senior Vice President, Engineering at Valassis Digital. “Our data scientists and engineers, including Amanda, bring diverse backgrounds and expertise, allowing Valassis Digital to make major leaps forward in digital media and marketing. This latest recognition underscores our commitment to minimizing advertising waste and maintaining high viewability. With our experienced team of experts, we look forward to remaining at the forefront of integrity and performance.”
Learn more about Valassis Digital’s unmatched leadership and experience here.
About Valassis Digital
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. Valassis Digital taps into meaningful, actionable insights that drive better campaign performance.
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.
Mary Broaddus, Valassis