Valassis and RetailMeNot Partner to Form a New Consumer Brand Experience

Published Thursday, Mar 15, 2018



Valassis and RetailMeNot Partner to Form a New Consumer Brand Experience

RedPlum® Becomes RetailMeNot Everyday™

LIVONIA, Mich. and AUSTIN, Texas, March 15, 2018Valassis and RetailMeNot, Inc., both wholly owned subsidiaries of Harland Clarke Holdings, announced today the rebrand of Valassis’ RedPlum® consumer-facing print portfolio to RetailMeNot Everyday™, including direct mail and the free-standing insert (FSI) coupon book. The savings content found with RetailMeNot Everyday™ includes deals on consumer packaged goods, groceries, restaurants and other local discounts, which complement RetailMeNot’s presence in retail with digital coupons, cash back offers, discount gift cards and the Genie browser extension.

“This Valassis and RetailMeNot collaboration is an important milestone as we rebrand RedPlum, enabling our clients to extend their promotions across platforms and providing consumers with a single, powerful savings destination,” said Curtis Tingle, Chief Marketing Officer, Valassis.

“RetailMeNot is already top of mind in retail, and this partnership is another step in our continued mission to be the consumer’s ultimate savings resource, making it even easier for shoppers to access deals in all areas across their online and in-store shopping journeys,” said Marissa Tarleton, Chief Marketing Officer, RetailMeNot, Inc. “RetailMeNot’s strong awareness and breadth of retail savings combined with Valassis’ valuable in-store grocery and local offers creates a more robust experience for people looking to save.”

Together, the RetailMeNot Everyday™ weekly audience of up to 78 million households complements RetailMeNot’s digital audience of 53 million monthly website visits and 23 million monthly mobile unique visitors. Retailers, brands and restaurants benefit in the following ways:

  • Scale of reach with the combined audiences;
  • Targeting capabilities, including hyper-local and personalized content;
  • Integrated media/multi-channel options, including print, web and mobile;
  • Ability to target shoppers throughout the shopping journey.

“This convergence of digital and physical media is a natural next step in the RetailMeNot and Valassis partnership,” said Tarleton. “It’s exciting for our business, benefitting shoppers and brands alike.”

“An increased inventory of offers and deals, spanning all categories, will bring significant value to a desirable group of active deal-seekers — a win for consumers, clients and our companies,” Tingle said. “This new brand is a natural extension of our intelligent media delivery, opening new doors for innovation and further application of our expertise in data and analytics.”

About Valassis
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their familiesValassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

About RetailMeNot, Inc. 
RetailMeNot, Inc. (https://www.retailmenot.com/corp/) is a leading savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of offers to save money while they shop or dine out. RetailMeNot, Inc. estimates that $4.8 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2017, more than $560 million of which were attributable to its in-store solution. The RetailMeNot, Inc. portfolio of websites and mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United Kingdom; ma-reduc.com and Poulpeo.com in France; and GiftCardZen.com and Deals2Buy.com in North America. As wholly owned subsidiaries of Harland Clarke Holdings, RetailMeNot and Valassis, a leader in intelligent media delivery, are partnering to connect retailers and consumers through meaningful digital, mobile and print promotions both online and in store.

Media Contacts
Mary Broaddus
Valassis        
broaddusm@valassis.com
734-591-7375

Michelle Skupin
RetailMeNot, Inc.
mskupin@rmn.com 
808-224-3215

Chelsie Baugh
RetailMeNot, Inc.
cbaugh@rmn.com
512-387-8378