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Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth
LIVONIA, Mich., Oct. 14, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing.
Valassis Consumer Graph Earns Product of the Year Tech Award
LIVONIA, Mich., Oct. 1, 2019: Valassis, the leader in marketing technology and consumer engagement, announces that the Valassis Consumer Graph has earned honors as product of the year in 2019 from the Business Intelligence Group. The Sales and Marketing Technology Award program, also known as The Sammys, recognizes organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.
Valassis Research: Consumers Will Share Data to Receive Personalized Offers
LIVONIA, Mich., Sept. 19, 2019: Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting consumer sentiment about today’s advertising landscape, as well as how advertising impacts purchases. Stemming from a survey of more than 1,000 U.S. consumers, the findings help marketers better understand consumers’ thoughts regarding data privacy in terms of personalization, location-based targeting, how promotions and offers are impacting their deal-seeking habits and their perception of advertising overload.
Valassis Research: Online Shoppers Prioritize Savings, Seamless Experiences
LIVONIA, Mich., Sept. 12, 2019: Valassis, the leader in marketing technology and consumer engagement, released new research that arms retailers with a better understanding of consumer behavior as they plan for the busiest shopping season of the year – winter holidays. The findings highlight consumers’ online shopping behaviors and illuminate opportunities to spark action.
Valassis Research: Valuable Deals Greatly Influence Furniture Shoppers
LIVONIA, Mich., Aug. 22, 2019: Valassis, the leader in marketing technology and consumer engagement, today released new research furniture retailers can utilize to reach consumers and drive purchases year-round.
Valassis Research: Omnichannel Grocery Shoppers Spur E-commerce Transformation
Valassis, the leader in marketing technology and consumer engagement, today released findings from its newest research report, “Unpacking the Dynamic Online Shopper: Grocery & Retail,” highlighting modern grocery consumers’ behaviors and habits, as well as ways in which brands and retailers can attract them.
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Featured News
Kohl's Partners With Facebook for Beauty Initiative

Oct 18, 2019
Total Retail

Kohl's Partners With Facebook for Beauty Initiative
Valassis in Livionia Names New President and CEO

Oct 15, 2019
DBusiness

Valassis in Livionia Names New President and CEO
Valassis Promotes Cali Tran to CEO

Oct 14, 2019
MarTech Series

Valassis Promotes Cali Tran to CEO
Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Oct 10, 2019
Marketing Charts

Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways
How Grocers Can Get Smart With Coupons

Oct 3, 2019
Grocery Dive

How Grocers Can Get Smart With Coupons
What Amazon’s Plans To Open A Chain Of Grocery Stores Mean

Oct 2, 2019
Forbes

What Amazon’s Plans To Open A Chain Of Grocery Stores Mean
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