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Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials

Valassis Research: Direct Mail Influences Online Purchases, Motivates Millennials

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Industry Awards Recognize Valassis’ Powerful Leaders

LIVONIA, Mich., Nov. 20, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced two notable accolades, recognizing the strength of its leadership and demonstrating the company’s commitment to industry excellence. The company also announced the appointees for leadership roles within the Network of Executive Women (NEW).

Valassis Shares Ways to Capture Millennial Spend at Fitness Centers, Spas

LIVONIA, Mich., Nov. 5, 2019: Valassis, the leader in marketing technology and consumer engagement, offers new consumer research and strategies for marketers to effectively tap into the burgeoning $450 billion self-care market by engaging a key target – millennials.

Susan Rothwell Named Valassis Chief Revenue Officer

LIVONIA, Mich., Oct. 23, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced it has further bolstered its executive leadership team with the promotion of Susan Rothwell to chief revenue officer. Data-driven and collaborative, Rothwell has successfully partnered with clients to formulate winning strategies that have effectively transformed the way brands connect with consumers in an ever-changing marketplace. She will be responsible for all media-based revenue-driving activities, reporting directly to Valassis’ President and CEO Cali Tran.

Valassis Promotes Cali Tran to CEO, Leading Next Phase of Growth

LIVONIA, Mich., Oct. 14, 2019: Valassis, the leader in marketing technology and consumer engagement, today announced the promotion of Cali Tran to president and CEO. Tran will lead Valassis’ growth strategy and go-to-market execution to transform the ways brands connect with consumers and drive the company’s continued success in digital media and marketing.

Valassis Consumer Graph Earns Product of the Year Tech Award

LIVONIA, Mich., Oct. 1, 2019: Valassis, the leader in marketing technology and consumer engagement, announces that the Valassis Consumer Graph has earned honors as product of the year in 2019 from the Business Intelligence Group. The Sales and Marketing Technology Award program, also known as The Sammys, recognizes organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Valassis Research: Consumers Will Share Data to Receive Personalized Offers

LIVONIA, Mich., Sept. 19, 2019: Valassis, the leader in marketing technology and consumer engagement, today released new research highlighting consumer sentiment about today’s advertising landscape, as well as how advertising impacts purchases. Stemming from a survey of more than 1,000 U.S. consumers, the findings help marketers better understand consumers’ thoughts regarding data privacy in terms of personalization, location-based targeting, how promotions and offers are impacting their deal-seeking habits and their perception of advertising overload.

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Featured News

Valassis' Recent Report Shares Insights About Self-care Behaviors of Millennials That Fuel Purchase Intent

Nov 6, 2019
MarTech Advisor

Valassis' Recent Report Shares Insights About Self-care Behaviors of Millennials That Fuel Purchase Intent

Omnichannel Targeting Is All About Effective Data Mixology

Oct 29, 2019
MarTechSeries

Omnichannel Targeting Is All About Effective Data Mixology

Kohl's Partners With Facebook for Beauty Initiative

Oct 18, 2019
Total Retail

Kohl's Partners With Facebook for Beauty Initiative

Valassis in Livionia Names New President and CEO

Oct 15, 2019
DBusiness

Valassis in Livionia Names New President and CEO

Valassis Promotes Cali Tran to CEO

Oct 14, 2019
MarTech Series

Valassis Promotes Cali Tran to CEO

Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

Oct 10, 2019
Marketing Charts

Shoppers Are Preparing Their Online Grocery Orders in A Variety of Ways

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