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Consumers continue to seek out value with nearly eight out of 10 describing themselves as "promotion sensitive" or "value conscious." How do they prefer to get their deals? What influences them? Data and insights from the newly released Valassis Shopper Marketing Report provides answer these questions and more. The Report takes a closer look at the buying behaviors of millennial and Hispanic shoppers and digital, social and mobile use. Findings are based on a national consumer panel with responses weighted by factors obtained from national census data.
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