• 2K14 Valassis Shopper Marketing Report 

    Maximizing the Role of Coupons in Shopper Marketing

    Consumers continue to seek out value with nearly eight out of 10 describing themselves as "promotion sensitive" or "value conscious." How do they prefer to get their deals? What influences them? Data and insights from the newly released Valassis Shopper Marketing Report provides answer these questions and more. The Report takes a closer look at the buying behaviors of millennial and Hispanic shoppers and digital, social and mobile use. Findings are based on a national consumer panel with responses weighted by factors obtained from national census data.

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  • Access data and insights - released for the first time - on shopping behaviors from a national consumer panel to help brands and retailers maximize the role of coupons in shopper marketing.

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