By: Julie Poast, Director, Campaign Solutions, Valassis
Published Monday, Nov 13, 2017
As a whole, consumers are getting more elusive – making purchase plans, changing plans, looking across multiple screens and media options…all in a given day (or hour). These dynamic shoppers are “always on,” shopping across various days, times and locations. And parents? Do they follow the rest?
Read the full blog at thedma.org.