By: Alexandra Miller, Sales Strategist, Valassis Digital
Published Tuesday, Sep 12, 2017
With consumer spend for Halloween reaching $8.4 billion,1 brands and retailers can drive incremental sales while helping shoppers get “spooky” this Halloween. Whether its candy, costumes, party supplies, or decorations, Americans love getting in the Halloween spirit, and are willing to spend money to do so.
Halloween Consumer Trends
In 2016, an estimated 171 million Americans celebrated Halloween and spent an average of $83 to get ready for the holiday,* with most of that budget being spent on costumes and candy, followed by decorations.
Before heading to the store, shoppers tend to seek out costume and décor inspiration, with online search being the most popular source for inspiration. In fact, social media is the fastest growing influencer – particularly Pinterest.* After finding online inspiration, discount stores and specialty Halloween/costume stores are top destinations for shoppers gearing up for Halloween, followed by grocery retailers.*
A targeted, cross-device media campaign can help your brand reach consumers that are in the Halloween shopping mindset in the months leading up to and through October.
How to Reach the Right Shoppers
Utilize cross-device identification and targeting solutions to keep your brand top of mind as shoppers get ready to trick-or-treat:
*Source: National Retail Federation: (https://nrf.com/media/press-releases/halloween-spending-reach-84-billion-highest-survey-history)