By: Curtis Tingle, Chief Marketing Officer, Valassis
Published Tuesday, Jan 24, 2017
How well does your media partner protect your advertising investment across print and digital media, coupon promotions and sweepstakes?
Whether you’re spending hundreds, thousands or millions of dollars on campaigns to engage and activate buyers, integrity and trust matter. Especially today, when consumers use multiple touch points, be sure your partner delivers quality assurance and accountability across media channels.
This Top 10 Integrity Checklist will help in your evaluation.