Curtis Tingle, Chief Marketing Officer, Valassis
Published Friday, Jan 6, 2017
Collectively, African-American, Asian and Hispanic consumers will wield a buying power of $4.2 trillion by 2020, according to the Multicultural Economy Report from the Selig Center for Economic Growth.
Findings from the 2016 RedPlum® Purse String Survey* further support the buying power and shopping habits of these powerful audience segments. In fact:
View an infographic for more information from this revealing survey.
*The 2016 RedPlum® Purse String Survey of nearly 9,000 value-seeking consumers, with over 2,000 identifying as African-American, Asian/Pacific Islander or Hispanic, arm marketers with savings behavior data to attract and activate powerful multicultural shoppers.