Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers

By Curtis Tingle, Chief Marketing Officer, Valassis
Published Thursday, Sep 29, 2016



Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers

Did you know that:

  • Consumers were offered over half a trillion dollars in coupon savings last year?
  • Coupon face values grew more than product prices increased?
  • Average coupon face values increased across both food and non-food products?

As a result of the above, consumers realized higher average savings in 2015.

Click here and download the Valassis’ Coupon Savings infographic.