By Nelson Rodenmayer, Vice President of Client Marketing, Valassis
Published Wednesday, Aug 10, 2016
The right insight can turn a good marketing campaign into a great campaign. Yet the sheer amount of data coming at you every millisecond can be overwhelming. Add to that the focus on ROI and the accelerating fragmentation of media, and even the best marketers question which information is the most important.
While digital data delivers a wealth of information, can one truly survive on this alone? Or, are you better combining the benefits of digital insights with the power of offline indicators? Of course, more data is always better, right? But that’s only true if you focus on the right information at each phase of the campaign. Consider analyzing multiple sources of data before, during and after each campaign to learn from your success as well as your challenges.
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