By Curtis Tingle, Chief Marketing Officer, Valassis
Published Wednesday, Jul 27, 2016
Frequency seems like common sense, but there are added, specific and urgent reasons for building it across media. Today, you face a more crowded media landscape and less attentive consumer. Consider this:
Whether your product or service falls into the bucket of ritual, reminder or research, repeat exposure leads to a decision, which in turn, leads to action. Learn more about how you can align frequency of purchase based on the category your product or service falls into. Then, see results.