Growing up as a girl in Louisiana, “The Wizard of Oz” was always my favorite movie. The idea of waking up in a new place with new friends and facing new challenges was always exciting to me. I have found many times in life that the lessons in that simple movie can apply to so many aspects of living. Who knew that it would even be applicable to my work in the coupon industry today! Here are five tips I learned about coupons from “The Wizard of Oz:”
- The world isn’t black and white, it’s Technicolor! Wasn’t Dorothy surprised when she stepped onto the porch to see the Technicolor world of Oz? Many marketers feel the same way when they discover that coupons can be more than just a driver of trial and usage. Coupons can be used to drive consumer action, grow social platforms, increase newsletter databases and learn more unique consumer information.
- Don’t veer too far off the yellow brick road! Make a plan — then stick with it. Many times companies know they need to coupon but rather than creating an integrated plan, they just bucket coupon marketing dollars without looking at overall marketing plans. Coupons should be layered into your existing road map and utilized to enhance current marketing strategies.
- The Wicked Witch can skywrite! Consumers should be your greatest asset, but if you don’t execute your marketing programs well they can skywrite across social channels illustrating your failures. Make sure you have a well thought out strategy and a coupon technology provider that provides customer support to ensure your coupon customers stay loyal customers.
- The trip is always better with friends! Utilize product partners to enhance your couponing efforts. If your product is chips, find a dip company. If your product is hot dogs, find a bun company. These strategic partnerships will encourage usage for both products, and the synergies can grow an entirely new crop of consumer fans.
There’s no place like home! Use coupons to increase engagement and drive traffic to offers on your own properties and social channels. The accompanying data is also a great way to understand if your owned channels are reaching the right audiences