Blog: The Loop


Challenges and Best Practices for Specialty Retailers

Challenges and Best Practices for Specialty Retailers
Heading into spring and summer of 2017, the digital age sets a challenging stage for specialty retailers. As consumers increasingly turn to online shopping, showrooming and webrooming, specialty retailers must use this same technology to their advantage. Just think about it. When you shop in-store, you most likely have your mobile phone in hand, ready to aid in your research. That’s if you start...
Why Best Practices Rule With Acquisition Email

Why Best Practices Rule With Acquisition Email
Email is a prevalent marketing tool, and one that is easy to use, giving marketers the ability to send messages almost instantly. But best practices must be followed to help ensure effectiveness of this medium within the consumer digital set. There are two types of email: Loyalty and Acquisition. Loyalty email, is an opt-in email list for which the consumer signs up to explicitly receive marketing...
Driving Philanthropy in Business

Driving Philanthropy in Business
Most businesses strive to be on the cutting edge and to gain positive external exposure. One great way for them to achieve this as well as give back to the communities in which they do business is through philanthropic work. Fundraising/charitable giving, local community outreach, and support of larger, national campaigns can and should be a focus for all companies. Corporate philanthropic groups promote...
Design Thinking for Business and Innovation

Design Thinking for Business and Innovation
Five Things all Designers do That Could Make you Better at Your Job “Design thinking” is a concept I’ve been practicing my entire life; however, I had no idea it had a name.  You see, I’m trained as a graphic designer and have worked professionally in graphics for over a decade. And, as I think about it, I’ve been drawing and creating since I could hold a crayon. So...
The Best Media to Attract Young Families to Grocery May Not be What You Think

The Best Media to Attract Young Families to Grocery May Not be What You Think
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
The Best Media to Attract Young Families to Grocery May Not be What You Think (COPY) (COPY)

The Best Media to Attract Young Families to Grocery May Not be What You Think (COPY) (COPY)
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
The Best Media to Attract Young Families to Grocery May Not be What You Think (COPY)

The Best Media to Attract Young Families to Grocery May Not be What You Think (COPY)
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
Facebook Messenger - Not Just for Chatting Anymore

Facebook Messenger - Not Just for Chatting Anymore
Don’t install Facebook® (FB) Messenger! That was the message being shared far and wide during the rollout of FB Messenger back in 2014. The country was divided staunchly into “downloads” and “download-nots,” with the anti-Messengers refusing to even be tempted into downloading the controversial plug-in for fears it would crash their operating system Y2K style. The nay-sayers...
For the Love of the Game – Think Like an Athlete to Win in Business

For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Message Personalization – Five Steps to Get the Best Results

Message Personalization – Five Steps to Get the Best Results
Did you know that personalization of your marketing message can deliver five to eight times the ROI on marketing spend and lift sales by 10 percent or more?1 Customers are particular about their print and digital messages, so strive to improve your marketing by getting the most you can out of personalization. Take these five steps for the best results: Move Beyond Name Dropping Let Data Be Your Guide Personalize...
Business Resource Groups Offer More Than You May Know

Business Resource Groups Offer More Than You May Know
Like-groups of people have always sought ways to connect both personally and within the corporate culture. Affinity Groups (AG), Employee Resource Groups (ERG), and Business Resource Groups (BRG) are a means for diverse groups of employees to share experiences and have a voice in the corporate world.  While originally initiated to address and inspire affirmative-action advocacy, each evolution...
Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business

Going Big and Staying Small – An Entrepreneur’s View of Shifting from Startup to Big Business
About two years ago, my current employer acquired my start-up -- a location-based mobile advertising company. Almost overnight, my professional life went from managing a small (but mighty) team, creating demand from advertisers, working with investors and building product, to meeting my new colleagues and introducing our product to a vast customer base.  Two years later, I thought I’d share...
Digital Marketing Predictions to Set Brands Apart

Digital Marketing Predictions to Set Brands Apart
I recently connected with our subject matter experts, Cindy Soremekun, vice president of Product, John Jenkins, senior vice president of Finance and Operations and Mike Balducci, vice president of Strategy to gather their thoughts and predications on digital trends they expect to see in the months ahead. Although there are a number of relevant trends in the space, I decided to focus on the following:...
Tips for a Successful Job Interview

Tips for a Successful Job Interview
There are countless articles that offer advice when preparing for an interview, all full of tips and tricks to help ensure the interviewee gets the job.  As someone who has overseen recruiting for many years and conducted countless interviews in my career, I find most of the advice to be helpful. However, I think there are some foundational aspects to interviewing that are often overlooked, even...
Brief - Three Key Consumer Trends Involving Digital Media

Brief - Three Key Consumer Trends Involving Digital Media
“(S)he who hesitates is lost.” Indeed, marketers stunned by today’s rapid-fire, digital innovations can easily feel overwhelmed and fall behind. The best way forward is to put your focus on consumers. What are they actually using and when? Identify a few striking trends to help you prioritize, ignite ideas, and be more effective with your advertising. This brief will give you a head...