Blog: The Loop


Insights to Help Grocers Drive Sales this Labor Day
Insights to Help Grocers Drive Sales this Labor Day
With Labor Day right around the corner- September 5, now is a good time to examine how local grocery stores can cater to shopper preferences and win against their competition. According to research from Prosper Insights & Analytics, barbeques and picnics were the most popular way for consumers to celebrate Labor Day in 2015, with nearly 34 percent spending the holiday in this fashion. While you...
The Path to Innovation for Traditional Media: Iterative Product Development
The Path to Innovation for Traditional Media: Iterative Product Development
Gone are the days when a new product would be thought up on a whim in a boardroom and launched two years later without any insight. The old way of research, design, build, launch and forget is over. Nowadays, with data informing all decisions, new product development has evolved into a continuous process that allows for quick adaption based on nonstop learnings called iterative product development. This...
Mobile Offers Influence Coupon Users
Mobile Offers Influence Coupon Users
Research from the 2016 Coupon Intelligence Study, conducted by global market research company Ipsos on behalf of Valassis, reveals that consumers continue to have strong regard for printed coupons. The study also shows there is opportunity for marketers to connect with consumers digitally, to amplify and extend their campaigns and influence activation. Some interesting insights to take into consideration...
Cause Marketing for Millennials
Cause Marketing for Millennials
As you know, millennials have captured the attention of marketers and the media as a generation to watch. Why? They represent one-fourth of the population and have an estimated $1.3 trillion in annual buying power including $430 billion in discretionary spend (Boston Consulting Group). From research, studies, experts and millennials themselves, what we know about the generation born around 1982 to 1998...
Why Consumers Cast Their Votes for Coupons
Why Consumers Cast Their Votes for Coupons
In this election year let’s draw some analogies between a candidate’s run for office and the ever-popular coupon. Yes, you heard right. After all, coupon use is part of a long-standing American tradition. Since the first coupon was invented by Coca-Cola in 18871 to the introduction of the free-standing insert (FSI) over 40 years ago, it has transcended gender, demographics and advertising...
Bump Up Your Frequency
Bump Up Your Frequency
Frequency seems like common sense, but there are added, specific and urgent reasons for building it across media. Today, you face a more crowded media landscape and less attentive consumer. Consider this: If your event or promo needs quick action, add frequency in a shorter time period. If you chose a popular, inundated medium, improve your chance of being seen. If your product/brand is new or has...
Shopper Marketing in a Digital World
Shopper Marketing in a Digital World
With these adjustments in consumer behavior come the important tasks of mining and evaluating data to more effectively impact brand and retailer shopper marketing plans. For example, making a shopping list – still key in the pre-shop phase of the path to purchase – has evolved from an exercise at the kitchen table to an ongoing process driven by activities and observations made throughout the day.
Digging into Programmatic
Digging into Programmatic
Digiday’s Programmatic Summit recently held in New Orleans, LA brought together brands, agencies and technology providers to discuss the challenges and opportunities facing everyone in the Programmatic media ecosystem. One of the session’s resounding themes was the marketer’s need for increased transparency from their agencies and technology partners. When brands don’t get that...
Five Reasons Why Small Businesses Should Capitalize on the Rise of Mobile Technology
Five Reasons Why Small Businesses Should Capitalize on the Rise of Mobile Technology
Mobile apps, once thought to be a luxury for many companies, are now crucial to maintaining relevance within a market. It’s no secret that mobile use is on the rise for consumers and businesses. According to Small Business Trends, just three short years ago, a small business saw 10 percent of total traffic from a digital source, but in 2016, that percentage rose exponentially. If you are a business owner, and you aren’t using mobile technology to grow your business, then you’d better start thinking about it. Your competition may already be in the game. It is essential to utilize mobile app technology to drive success of any small business and here are five reasons why.
Partnering for Successful Digital Campaigns
Partnering for Successful Digital Campaigns
Successful collaborations can provide value beyond what’s attainable as a single entity. Advertisers need to influence consumers along their path to purchase, and partnerships are a key element to being able to provide best-in-class solutions across all elements of a digital campaign. It’s important to remember that: You are better off with friends. It’s possible to sharpen and hone...
Co-branding Campaigns - the Good and the Great
Co-branding Campaigns - the Good and the Great
The concept of co-branded campaigns can help companies meet many marketing objectives. First, the exchange of information between partnering companies is an efficient way to introduce each other’s products or services and grow awareness quickly. Partners are also a great way for brands to mitigate costs for a particular promotion or campaign. And thirdly, a lesser known brand can draw from the...
Best Practices for Digital Ad Design: Top 10 List Helps Predict and Drive Consumer Response Across Screens
Best Practices for Digital Ad Design: Top 10 List Helps Predict and Drive Consumer Response Across Screens
Following the Super Bowl where the ads get as much press as the game itself, you want your ad to be memorable and activating. It’s great to create buzz, but how many times have you heard someone say I remember the puppymonkeybaby, but can’t remember the advertiser?  While you want your ad — on TV, in print or digital — to be seen, what you REALLY want is for it to be the...
Greater Than the Sum of its Parts
Greater Than the Sum of its Parts
As marketers, we’ve all heard about the need for an integrated approach when it comes to planning an advertising campaign — media is fragmented, consumers are distracted and multi-tasking – but have you truly considered what’s driving the “whys” behind the need for a more holistic view? What does this mean for connecting with the consumer?  Although a campaign...