Blog: The Loop


Top 10 of 2016 Loop Blog Countdown: Number 10
Top 10 of 2016 Loop Blog Countdown: Number 10
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...
Create a Strong Work Environment - Anticipate, Expect and Prepare
Create a Strong Work Environment - Anticipate, Expect and Prepare
“Wisdom consists of the anticipation of consequences.” – Norman Cousins When we come together in the workplace to reflect on our team, we often consider how we can continue to strive for excellence. Proactive anticipation and action are critical to achieving this goal.  ESP would be nice, but in the absence of that we need to think about and plan for the future, not just react...
Technology Fuels Couponing
Technology Fuels Couponing
Couponing, in a nutshell, is the practice of creating and distributing discount offers as a form of product promotion from business to consumers. Print and digital are the two primary forms of coupons today. Couponing has been an integral part of our shopping experience for over half a century. It touches us, as shoppers, at every step along our path to purchase.Volumes can be written on the wide array...
Data Resources – Lesson from a Class Reunion
Data Resources – Lesson from a Class Reunion
Walking into a recent high school reunion quickly confirmed one thing – cliques matter. And they aren’t all that bad either. It’s comforting and invigorating to reconnect with the pep club, the student council, the band kids and church youth group friends. Each clique defines a key aspect of who I am. But it’s only a part, a piece of the whole that only I, and my best friend,...
Three Keys to Reaching Your Ideal Consumer
Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
Is it Still a Man’s World?
Is it Still a Man’s World?
Many times, I ponder the thought.  Well, business statistics would suggest it as well... Where Do Women In Business Currently Stand? Today, according to Pew Research, 26 women are serving as CEOs of Fortune 500 companies (5.2 percent). The number serving as CEOs of Fortune 1000 companies is virtually the same (5.4 percent). Oh, and if I did not give you enough, here are some more stats also from...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
Location-based Mobile Advertising: A New Data Frontier - The Place Conference, Chicago, September 21
Location-based Mobile Advertising: A New Data Frontier - The Place Conference, Chicago, September 21
Location-based advertising is more than geo-fencing. It is a new data frontier that lets marketers better understand consumers by tapping into real-world behavioral data about where people go and what they do. Pehr Luedtke, SVP Business Development at Valassis Digital and Melanie Kalemba, GM of Enterprise at Verve Mobile spoke at the Place Conference— a one-day event in Chicago, on cross-platform...
Impact of the e-commerce Consumer on Retailers and Brands
Impact of the e-commerce Consumer on Retailers and Brands
There once was a day when a shopper combed through her weekly circulars to find the best deals, combined them with coupons, made a list, then drove to her preferred retail outlet and shopped.  This pre-shopping ritual still exists, but today shopping lists are shorter.  Shoppers are still patronizing their preferred retail outlet, but not for every product they need. For example, a consumer...
Evolution of the Coupon
Evolution of the Coupon
There are few things in this country that have had more staying power than the humble coupon. For 130 years it’s had its twists and turns, and has remained a key component of consumers’ lives. The key to this success? A constant ability to adapt to the definition of where, when and how consumers would like to receive the deal. So, since its National Coupon Month, it seems only right that...
‘Worlds in Collision’ – The Crossing of Online and Offline Data Delivers Intelligent Media
‘Worlds in Collision’ – The Crossing of Online and Offline Data Delivers Intelligent Media
“Worlds in Collision” is a popular book written by Immanuel Velikovsky that was first published April 3, 1950. The book hypothesizes that around the 15th century BCE, Venus was ejected from Jupiter as a comet or comet-like object and passed near Earth. The object changed Earth’s orbit and axis, causing innumerable disruptions that have been referenced in ancient writings. We can draw...
Be Smart: Meet Consumer Demand for Real-time, Relevant Information
Be Smart: Meet Consumer Demand for Real-time, Relevant Information
We live in an age where just about any new tech innovation is categorized as smart – smart phones, smart homes, smart TVs, smart watches, etc. Consumer adoption of these gadgets continues to escalate with no slowdown in sight.   “Smart” products are synonymous with being connected.  But it’s not just about being connected to the internet.  It’s...
Tips for Attracting, Engaging and Retaining Millennials in the Workplace
Tips for Attracting, Engaging and Retaining Millennials in the Workplace
Millennial -- the Google definition: A person reaching young adulthood around the year 2000; A Generation Y-er The millennial generation has become the largest in history to enter into the workforce. By the year 2020, roughly 50 percent of the workforce will be made up of the millennial generation.  Millennials have changed and influenced all aspects of the world from politics, to media, communication...
First Impressions Count: Make Display Advertising Creative Impactful
First Impressions Count: Make Display Advertising Creative Impactful
Did you know more than half of advertising's impact comes from the quality of the creative? 1 Reaching the right audience can only do so much. First impressions matter, so creative needs to resonate with, and engage the consumer. Compelling, data-driven, adaptive creative is key to consumer activation.  Here are three suggestions to create an impactful display ad: Dynamic Creative: Use data...