Blog: The Loop


Top 20 of 2017 Loop Blog Countdown: Number 17

Top 20 of 2017 Loop Blog Countdown: Number 17
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 18

Top 20 of 2017 Loop Blog Countdown: Number 18
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business
Top 20 of 2017 Loop Blog Countdown: Number 19

Top 20 of 2017 Loop Blog Countdown: Number 19
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use
Top 20 of 2017 Loop Blog Countdown: Number 20

Top 20 of 2017 Loop Blog Countdown: Number 20
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview
Strategies to Influence Consumer Holiday Purchase Decisions

Strategies to Influence Consumer Holiday Purchase Decisions
Several important strategies are known to convince holiday shoppers to make a purchase. Research finds that retailers who implement the following, can help drive consumer decision-making, resulting in a happy holiday season for all. Here’s what consumers look for: In addition, both men and women seek recommendations from retailers to help cut through the noise. In fact, more than half of online...
Small Business Saturday – Kick off the Holiday Season by Igniting Sales

Small Business Saturday – Kick off the Holiday Season by Igniting Sales
Sandwiched between Black Friday and Cyber Monday, more consumers are coming out to shop on Small Business Saturday as a way to support local business while taking advantage of holiday festivities and promotions in a relaxed environment. Last year, an American Express survey found that 72 percent of consumers are aware of Small Business Saturday.1 Of those shoppers who participate, 81 percent encourage...
Social Media Marketing for Small Business Saturday

Social Media Marketing for Small Business Saturday
Small Business Saturday (SBS) is the one day a year when small businesses get the attention they deserve. Take advantage of that day to get your business noticed. According to Infusionsoft.com, of the 2,000 small businesses surveyed who planned to promote their business for SBS in 2016, 70 percent said they get the highest return on investment (ROI) from digital marketing. Social media marketing is...
Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop

Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop
As a whole, consumers are getting more elusive – making purchase plans, changing plans, looking across multiple screens and media options…all in a given day (or hour). These dynamic shoppers are “always on,” shopping across various days, times and locations. And parents? Do they follow the rest? Read the full blog at thedma.org.
Best of 2017 Test

Best of 2017 Test
Augmented Reality 101

Augmented Reality 101
You might be familiar with Augmented Reality (AR) thanks to the worldwide phenomenon of Pokémon Go. By downloading an app, users are able to play a location-based game where they use their phones to capture Pikachu. Users walk around town, hold up their phones, and actually see virtual creatures in front of real world locations. Welcome to AR! Simply put, AR blurs the lines between our real world...
Busy Consumers are Finding New Ways to Feed Their Families

Busy Consumers are Finding New Ways to Feed Their Families
How are marketers of the many new service offerings using media to reach consumers? How will the traditional methods keep up in the face of potential lower consumer demand? Be sure to take these key insights into account when developing your media plan. Learn how to reach and engage consumers where they live, shop, plan, visit or buy here. Source: 2017 RedPlum Purse String Survey. Based on those doing...
Black Friday – Reach the Right Consumers for a Strong Start this Holiday Season

Black Friday – Reach the Right Consumers for a Strong Start this Holiday Season
In 2016, 3 million more consumers shopped over Thanksgiving weekend with overall spend increasing by $1.4 billion.1 While mobile purchases continue to increase and consumers are still hitting the store for inspiration, soliciting ideas from family and friends, and seeking recommendations from retailers.2  With shoppers contemplating and purchasing over a several month period, identifying, targeting...
How to Make the Most of the Holiday Shopping Season

How to Make the Most of the Holiday Shopping Season
Retail sales during the 2016 holiday season increased by 4 percent, totaling $658.3 billion.1 Most consumers will start their holiday shopping in November and almost 20 percent of shoppers will wait until December.2 When it comes time to do their holiday shopping, over 55 percent of consumers plan to shop at department stores, and 93 percent of shoppers make an “on-sale” purchase.2 Generous...
Reach and Engage Shoppers Preparing for Thanksgiving

Reach and Engage Shoppers Preparing for Thanksgiving
Thanksgiving Trends The holiday season is fast approaching and Americans everywhere are getting ready to celebrate their annual Thanksgiving dinner. Thanksgiving is tied with Christmas as the most family-oriented holiday in America, with 95 percent of Americans spending the holiday with family. To get ready for Thanksgiving dinner, Americans will spend an average of $50 for a family dinner for 10, translating...
Consumers are Poised to Spend More This Holiday Season

Consumers are Poised to Spend More This Holiday Season
Did you know that holiday retail sales are expected to increase this year? Be sure to take this into account when developing your media plan. Learn more about how to reach and activate your consumers here.   Source: pwc Holiday  Outlook 2017, https://nrf.com/media/press-releases/nrf-forecasts-holiday-sales-increase-between-36-and-4-percent