Blog: The Loop


The Best Media to Attract Young Families to Grocery May Not be What You Think
The Best Media to Attract Young Families to Grocery May Not be What You Think
For years, many companies – including grocers – have focused their marketing on the baby boomer (boomer) population due to the size (74.9 million) and impact of this group on businesses. But as the boomer population ages and 10,000 reach retirement age each day, marketers have shifted their focus to younger generations, primarily millennials (also referred to as Gen Y). This is rightly so...
For the Love of the Game – Think Like an Athlete to Win in Business
For the Love of the Game – Think Like an Athlete to Win in Business
Hang up your cleats and put the glove away. It’s time to focus on the real world, real work -- your professional career. But what if organizations in the business world took advantage of the “off the field” skills a high-performing athlete can bring to the business game? Athletes often are conditioned for performance from an early age. A huge advantage in businesses!  By the time...
Business Resource Groups Offer More Than You May Know
Business Resource Groups Offer More Than You May Know
Like-groups of people have always sought ways to connect both personally and within the corporate culture. Affinity Groups (AG), Employee Resource Groups (ERG), and Business Resource Groups (BRG) are a means for diverse groups of employees to share experiences and have a voice in the corporate world.  While originally initiated to address and inspire affirmative-action advocacy, each evolution...
Digital Marketing Predictions to Set Brands Apart
Digital Marketing Predictions to Set Brands Apart
I recently connected with our subject matter experts, Cindy Soremekun, vice president of Product, John Jenkins, senior vice president of Finance and Operations and Mike Balducci, vice president of Strategy to gather their thoughts and predications on digital trends they expect to see in the months ahead. Although there are a number of relevant trends in the space, I decided to focus on the following:...
Tips for a Successful Job Interview
Tips for a Successful Job Interview
There are countless articles that offer advice when preparing for an interview, all full of tips and tricks to help ensure the interviewee gets the job.  As someone who has overseen recruiting for many years and conducted countless interviews in my career, I find most of the advice to be helpful. However, I think there are some foundational aspects to interviewing that are often overlooked, even...
Leveraging Mobile Media to Drive Restaurant Traffic
Leveraging Mobile Media to Drive Restaurant Traffic
Although spending at eating and drinking establishments has surpassed spend on groceries,1 restaurant traffic is not expected to increase in 2017.2 That said, amid increasing competition, advertisers can use innovative mobile tactics to respond to the two biggest industry challenges – acquiring new customers and maximizing sales among existing customers. Let’s take a look… Acquiring...
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate Community Involvement Opportunities are Right in Your Own Backyard
Corporate community involvement is on the rise.  For some, this is a key determinant in choosing to work for, or stay with, an employer. Not only is there business value in supporting a societal cause, but also a positive impact on employee attitudes. According to a University of Bath study, employees of companies with community outreach initiatives are more proud of and committed to their employers....
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Across the Pond... Digital Growth in the U.K. and the Impact of Brexit on Ad Spend
Last year was defined differently by many, but to the digital advertising world, 2016 was a year of accelerated success. There’s no denying that the growth of digital media, including display, mobile, video, social and content/native advertising, has remained omnipresent in the United States — but can that be said internationally? Taking a particular interest in our friends across the...
Creative Optimization Tips - Improve Ad Performance
Creative Optimization Tips - Improve Ad Performance
Creative messaging and design are responsible, in part, for your ad’s effectiveness. Based on working for a company with decades of experience in this area, here are some tips on how you can optimize your print and digital creative to improve performance:1. Use the three-second test: When consumers sort through print ads, they initially look at each for three to ten seconds;2. Simplify,...
Couponing in the Age of Autonomous Vehicles
Couponing in the Age of Autonomous Vehicles
In my previous post, I discussed the technology behind couponing. Let me turn my attention now to the burgeoning technologies of autonomous vehicles and their impact on couponing and advertising. I broadly classify autonomous vehicles as both ground and aerial autonomous and semi-autonomous vehicles that include assisted-driving and self-driving cars as well as drones and self-flying planes. For the...
Top 10 of 2016 Loop Blog Countdown: Number 1
Top 10 of 2016 Loop Blog Countdown: Number 1
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media 9. Insight: Increase Campaign Success Using Analytic 8. Shopper Marketing in a Digital World 7. Auto Dealership Service: How to Protect,...
Top 10 of 2016 Loop Blog Countdown: Number 4
Top 10 of 2016 Loop Blog Countdown: Number 4
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media 9. Insight: Increase Campaign Success Using Analytic 8. Shopper Marketing in a Digital World 7. Auto Dealership Service:...
Top 10 of 2016 Loop Blog Countdown: Number 5
Top 10 of 2016 Loop Blog Countdown: Number 5
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media 9. Insight: Increase Campaign Success Using Analytic 8. Shopper Marketing in a Digital World 7. Auto Dealership Service:...
Top 10 of 2016 Loop Blog Countdown: Number 6
Top 10 of 2016 Loop Blog Countdown: Number 6
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media 9. Insight: Increase Campaign Success Using Analytic 8. Shopper Marketing in a Digital World 7. Auto Dealership Service:...
Top 10 of 2016 Loop Blog Countdown: Number 9
Top 10 of 2016 Loop Blog Countdown: Number 9
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 9. Insight: Increase Campaign Success Using Analytic 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media