Blog: The Loop


The Confluence of Retail and Print Marketing

The Confluence of Retail and Print Marketing
We’ve read and heard the projections – digital media will continue to thrive as the preeminent form of advertising while traditional media will decline. According to a MediaPost article, offline media and marketing spend will hit $97.8 billion this year while digital media spend will reach $100.8 billion. The article credits a Winterberry Group study with this forecast.1 To quote ESPN personality,...
Coupons in 2017 – a Look Back

Coupons in 2017 – a Look Back
NCH year-end 2017 coupon facts at a glance.
The Importance of the Right Data and Right Process

The Importance of the Right Data and Right Process
Marketers were recently given a C-minus in Marketing Intelligence in a study commissioned by Forrester. So, what’s going on? In all the talk of big data, machine learning and even Artificial Intelligence, what is often missing is having the right data and the right process.  Without the right data, an analysis can be much harder and less effective.  Without the right process, even the...
Considerations for Marketers: Advertising Frequency

Considerations for Marketers: Advertising Frequency
For most marketers, reaching your target audience is the first step in a successful advertising campaign. Frequency (or repeat exposure) of the message is the second. But before making a decision, you might consider the following: Exposure does not equal frequency, Increased frequency can be the key to success, and The role of frequency varies by category of product or service promoted. Once your...
The Value of an MBA to Millennials

The Value of an MBA to Millennials
An MBA used to set you apart in the workforce but is that still true today? Articles from Forbes1, Business Insider2, and The Economist3 state that an MBA is not worth the time or money, yet there are still plenty of individuals who choose to dedicate their free time toward earning one. With millennials coming into leadership roles in the workforce, it’s important to take into consideration their...
Reach and Engage Today’s Healthcare Consumer

Reach and Engage Today’s Healthcare Consumer
Today’s Dynamic Consumer is always on and constantly changing. New survey results reveal what’s going on in their heads and hearts. Inject your influence. And discover the best form of treatment. About the Study: Valassis Dynamic Healthcare Consumer insight is based on the Valassis Awareness-to-Activation Study, an ongoing study fielded in conjunction with The NPD Group, Inc., a global...
Big Game Provides Opportunity for Small, Local Businesses to Score

Big Game Provides Opportunity for Small, Local Businesses to Score
According to a recent survey done by Valassis, of those planning to host a party for the year’s biggest pro football game, nearly three quarters (73 percent) expect to spend more than $50 on food and supplies, providing a lucrative market for retailers, restaurants and grocers. Overall, an estimated $15.3 billion is expected to be spent on items related to the Big Game including food, beverages...
The Effect of Tax Changes on Consumers’ Wallets

The Effect of Tax Changes on Consumers’ Wallets
How will consumers spend their extra income as a result of tax law changes? The average consumer will receive a pay increase of $94 every two weeks or $204 average per month. We expect restaurants, retail and consumer services clients to benefit. Here’s a quick, example of how the new law could impact you, courtesy of CNBC.com*: *Source: CNBC.com, January 1, 2018, Tax Cuts and Jobs Act “New...
The Power of Questions and Answers in Business

The Power of Questions and Answers in Business
Simple fact: children ask tons of questions. You may recall, when you were a child, frequently asking grownups about things you didn’t understand or found intriguing. Or, you may have asked simply because you wanted interpersonal engagement. But do you recall how adults around you responded? Did you feel they listened? If you are a parent now, how do you respond to your child’s questions?...
Does Your Print Advertising Align With Your Shoppers’ Path to Purchase?

Does Your Print Advertising Align With Your Shoppers’ Path to Purchase?
Chances are you’re already using influencers and content creators online to promote your brands. Hundreds of thousands of content creators have become experts at using social channels like Instagram, YouTube and Facebook to share their thoughts on a myriad of topics.  Consumers increasingly turn to these content creators – who create original photos, videos and brief stories –...
Reach and Activate Consumers Seeking Financial Advice

Reach and Activate Consumers Seeking Financial Advice
Desktop and mobile usage for digital banking activity is continuously on the rise with 85 percent of U.S. internet users completing banking transactions through a website. Mobile app adoption is high as well with over half of U.S. internet users conducting a banking transaction through a mobile application. Use cross-device media and robust targeting to reach consumers seeking financial advice and...
Getting – and Staying – Organized at the Office

Getting – and Staying – Organized at the Office
Now that the holidays are over, it’s time to think about the year ahead. It’s time to de-clutter, both at home and at the office. When your work life is organized, you're able to be more productive and bring less stress home. But for many of us, getting organized at work is a commitment and one usually put by the wayside because of long to-do lists and even longer meetings. Here are some...
2018 Digital Trend Predictions

2018 Digital Trend Predictions
Digital ad spending in the United States is expected to increase 12.9 percent in 2018, totaling $93.75 billion. This will account for over 43 percent of total media ad spending in the United States.1 With the continuing growth in digital advertising, let’s take a look at some key predictions for marketers to keep top of mind in 2018: Marketers will continue to shift their focus to mobile As consumers’...
Top 20 of 2017 Loop Blog Countdown: Number 1

Top 20 of 2017 Loop Blog Countdown: Number 1
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 2

Top 20 of 2017 Loop Blog Countdown: Number 2
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...