Blog: The Loop


Top 20 of 2017 Loop Blog Countdown: Number 16
Top 20 of 2017 Loop Blog Countdown: Number 16
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 17
Top 20 of 2017 Loop Blog Countdown: Number 17
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business 17. Why Best Practices Rule With Acquisition...
Top 20 of 2017 Loop Blog Countdown: Number 18
Top 20 of 2017 Loop Blog Countdown: Number 18
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use 18. The Importance of an External Perspective in Business
Top 20 of 2017 Loop Blog Countdown: Number 19
Top 20 of 2017 Loop Blog Countdown: Number 19
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview 19. Whether in the US or in the UK - Content Influences Consumer Device Use
Top 20 of 2017 Loop Blog Countdown: Number 20
Top 20 of 2017 Loop Blog Countdown: Number 20
To celebrate 2017 and welcome the new year, we’re highlighting the top 20 Loop blog posts from 2017 based on highest readership. In case you missed it the first time, check it out… 20. Tips for a Successful Job Interview
Strategies to Influence Consumer Holiday Purchase Decisions
Strategies to Influence Consumer Holiday Purchase Decisions
Several important strategies are known to convince holiday shoppers to make a purchase. Research finds that retailers who implement the following, can help drive consumer decision-making, resulting in a happy holiday season for all. Here’s what consumers look for: In addition, both men and women seek recommendations from retailers to help cut through the noise. In fact, more than half of online...
Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop
Capturing the Dynamic Retail Shopper – Where, When and How They Plan and Shop
As a whole, consumers are getting more elusive – making purchase plans, changing plans, looking across multiple screens and media options…all in a given day (or hour). These dynamic shoppers are “always on,” shopping across various days, times and locations. And parents? Do they follow the rest? Read the full blog at thedma.org.
Augmented Reality 101
Augmented Reality 101
You might be familiar with Augmented Reality (AR) thanks to the worldwide phenomenon of Pokémon Go. By downloading an app, users are able to play a location-based game where they use their phones to capture Pikachu. Users walk around town, hold up their phones, and actually see virtual creatures in front of real world locations. Welcome to AR! Simply put, AR blurs the lines between our real world...
How to Make the Most of the Holiday Shopping Season
How to Make the Most of the Holiday Shopping Season
Retail sales during the 2016 holiday season increased by 4 percent, totaling $658.3 billion.1 Most consumers will start their holiday shopping in November and almost 20 percent of shoppers will wait until December.2 When it comes time to do their holiday shopping, over 55 percent of consumers plan to shop at department stores, and 93 percent of shoppers make an “on-sale” purchase.2 Generous...
A Video is Worth More Than a Thousand Words – Make Yours a Success
A Video is Worth More Than a Thousand Words – Make Yours a Success
As a kid, I loved books with pictures. The bigger, brighter and more fantastic the pictures, the more interested I was in that book and its content. Pictures transform; they can take you to another place. They can stimulate conversation and inspire. Yesterday’s pictures in a book are today’s video playing out on our electronic devices. With movement and dimension, video tells today’s...
Fall and Winter Home Improvement – Use the Right Mix of Media to Reach Consumers
Fall and Winter Home Improvement – Use the Right Mix of Media to Reach Consumers
U.S. internet users overwhelmingly turn to the internet for home inspiration – with 59 percent relying on general home improvement/DIY sites, and 41 percent using social media platforms. Overall, U.S. consumers spend more than 3 hours a day on both desktop/laptop devices as well as their smartphones, with most of that time spent using mobile apps. Because of this, smartphones are an essential...
When it Comes to Couponing, Familiarity Breeds Content
When it Comes to Couponing, Familiarity Breeds Content
The familiarity principle in psychology, prescribes that we tend to develop a preference for things merely because they are familiar. Familiar things – food, people, activities, make us feel comfortable. Generally speaking, things that are familiar are likely to be seen as safer and more reliable than things that are not. If something is familiar, we recognize its value and continue to engage...
Retailer Strategies to Land in the Narrow Consideration Set of Furniture Shoppers
Retailer Strategies to Land in the Narrow Consideration Set of Furniture Shoppers
As marketers know, certain product categories involve a good deal of research by the consumer prior to purchase – furniture being one of them. When considering furniture, the consumers’ path-to-purchase journey not only involves extensive research, it remains elongated, and ultimately results in an extremely narrow consideration set of retailers.  Purchasing Throughout the Year In addition,...
What’s Old is New Again – E-Commerce in Shared Mail
What’s Old is New Again – E-Commerce in Shared Mail
The advancement in technology has had an impact on all facets of our lives. The way we communicate, the way we drive and the way we shop have all evolved to a new level with the advent of technology. And, in the world of shopping, the way brands talk to us as consumers has seen significant change as well. For e-Commerce brands, the computer and the cell phone have become important conduits between brands...
Growing Consumer Interest in Chatbots Presents Brands With a Unique Opportunity
Growing Consumer Interest in Chatbots Presents Brands With a Unique Opportunity
With the increasing prevalence of artificial intelligence driving new technologies, messaging apps are presenting brands with new platforms and opportunities to drive lead generation and sales through chatbots. You may be wondering, “just what is a chatbot?” Chatbots are software applications that use instant messaging as a communication tool to simulate human conversation. They can live...