Blog: The Loop


How to Find a Good Mentor

How to Find a Good Mentor
Mentors make a difference. Actually, let’s clarify – good mentors make a difference. But how do you find a good mentor? Do you know anyone that credits a good mentor as leading to their personal success? Think back over your life experience. What people positively influenced you? Maybe a teacher or coach? Perhaps a person with a few years of experience under their...
Three Keys to Reaching Your Ideal Consumer

Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
IT- Five Tips on How to Respond to Today’s Higher Demands

IT- Five Tips on How to Respond to Today’s Higher Demands
In today’s world of high expectations IT needs to be able to quickly adapt to changing business needs. This means being prepared to meet faster turnarounds, deal with constantly changing technologies, and handle the ins and outs of a user-centric world.Here are some tips on how to meet and surpass these expectations:1. Deliver value over features to your customer Where you used to try to look...
Is it Still a Man’s World?

Is it Still a Man’s World?
Many times, I ponder the thought.  Well, business statistics would suggest it as well... Where Do Women In Business Currently Stand? Today, according to Pew Research, 26 women are serving as CEOs of Fortune 500 companies (5.2 percent). The number serving as CEOs of Fortune 1000 companies is virtually the same (5.4 percent). Oh, and if I did not give you enough, here are some more stats also from...
Get Ready... Countdown to Halloween and the Holiday Season

Get Ready... Countdown to Halloween and the Holiday Season
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
Get Ready... Holiday Countdown to Halloween and Christmas

Get Ready... Holiday Countdown to Halloween and Christmas
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
P2P (Path to Purchase) Shopper Marketing Expo Recap- Sept. 20 – 22, 2016

P2P (Path to Purchase) Shopper Marketing Expo Recap- Sept. 20 – 22, 2016
At the end of September 2016, a suburb of Chicago was inundated with Consumer Package Goods (CPG) representatives, Grocery/Mass/Drug (GDM) retailers and many other media, technology and equipment suppliers attending the Path to Purchase Institute’s Path to Purchase Expo. All attending shared a common interest: Shopper Marketing. Shopper Marketing is not new to this industry, and as it continues...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers

Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
A View of Today’s Value- Seeking Shopper: Multicultural Consumers

A View of Today’s Value- Seeking Shopper: Multicultural Consumers
In our final week highlighting results from the Valassis RedPlum Purse String Survey, we’ll focus on the purchasing and saving behavior of multicultural shoppers, specifically Hispanic, African American and Asian* consumers. Collectively, these important segments will wield a buying power of $4.2 trillion by 20201, and as projected by the US Census, by 2044, 50 percent of all Americans will be...
A View of Today’s Value- Seeking Shopper: Multicultural Consumers (COPY)

A View of Today’s Value- Seeking Shopper: Multicultural Consumers (COPY)
In our final week highlighting results from the Valassis RedPlum Purse String Survey, we’ll focus on the purchasing and saving behavior of multicultural shoppers, specifically Hispanic, African American and Asian* consumers. Collectively, these important segments will wield a buying power of $4.2 trillion by 20201, and as projected by the US Census, by 2044, 50 percent of all Americans will be...
Location-based Mobile Advertising: A New Data Frontier - The Place Conference, Chicago, September 21

Location-based Mobile Advertising: A New Data Frontier - The Place Conference, Chicago, September 21
Location-based advertising is more than geo-fencing. It is a new data frontier that lets marketers better understand consumers by tapping into real-world behavioral data about where people go and what they do. Pehr Luedtke, SVP Business Development at Valassis Digital and Melanie Kalemba, GM of Enterprise at Verve Mobile spoke at the Place Conference— a one-day event in Chicago, on cross-platform...
A View of Today’s Value- Seeking Shopper: The Affluent Consumer

A View of Today’s Value- Seeking Shopper: The Affluent Consumer
This week we are turning our attention to affluent shoppers – those with $100K+ household incomes – and how they shop and save according to a recent Valassis RedPlum Purse String Survey. Much has been published around this particular consumer segment, noting how affluent households still want to spend their dollars wisely and reap value for what they buy. In fact, a recent eMarketer report1...
Attention Marketers: Millennials Like to Win Prizes, Too!

Attention Marketers: Millennials Like to Win Prizes, Too!
We live in a fast-paced world where marketers place great focus on capturing the attention of millennials and creating an environment that activates them to purchase a product or utilize a service. To better understand the marketing tactics that typically trigger this group, one of our consumer packaged goods (CPG) clients observed and studied the behavior of a typical millennial consumer for a week....
Impact of the e-commerce Consumer on Retailers and Brands

Impact of the e-commerce Consumer on Retailers and Brands
There once was a day when a shopper combed through her weekly circulars to find the best deals, combined them with coupons, made a list, then drove to her preferred retail outlet and shopped.  This pre-shopping ritual still exists, but today shopping lists are shorter.  Shoppers are still patronizing their preferred retail outlet, but not for every product they need. For example, a consumer...
Maximizing Response: Telecom Providers and Promotion in the Grocery Space

Maximizing Response: Telecom Providers and Promotion in the Grocery Space
Telecom– the Endless Churn Cycle The telecom industry is a saturated, highly competitive market where 72 percent of U.S. adults report owning a smartphone¹. Like a revolving door, wireless providers are continually working to attract, cross-sell, up-sell and retain their customer base as annual customer churn rates average between 10 and 67 percent². This turnover is especially risky...