Blog: The Loop


Get Ready... Holiday Countdown to Halloween and Christmas
Get Ready... Holiday Countdown to Halloween and Christmas
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
P2P (Path to Purchase) Shopper Marketing Expo Recap- Sept. 20 – 22, 2016
P2P (Path to Purchase) Shopper Marketing Expo Recap- Sept. 20 – 22, 2016
At the end of September 2016, a suburb of Chicago was inundated with Consumer Package Goods (CPG) representatives, Grocery/Mass/Drug (GDM) retailers and many other media, technology and equipment suppliers attending the Path to Purchase Institute’s Path to Purchase Expo. All attending shared a common interest: Shopper Marketing. Shopper Marketing is not new to this industry, and as it continues...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
A View of Today’s Value- Seeking Shopper: Multicultural Consumers
A View of Today’s Value- Seeking Shopper: Multicultural Consumers
In our final week highlighting results from the Valassis RedPlum Purse String Survey, we’ll focus on the purchasing and saving behavior of multicultural shoppers, specifically Hispanic, African American and Asian* consumers. Collectively, these important segments will wield a buying power of $4.2 trillion by 20201, and as projected by the US Census, by 2044, 50 percent of all Americans will be...
A View of Today’s Value- Seeking Shopper: Multicultural Consumers (COPY)
A View of Today’s Value- Seeking Shopper: Multicultural Consumers (COPY)
In our final week highlighting results from the Valassis RedPlum Purse String Survey, we’ll focus on the purchasing and saving behavior of multicultural shoppers, specifically Hispanic, African American and Asian* consumers. Collectively, these important segments will wield a buying power of $4.2 trillion by 20201, and as projected by the US Census, by 2044, 50 percent of all Americans will be...
Location-based Mobile Advertising: A New Data Frontier - The Place Conference, Chicago, September 21
Location-based Mobile Advertising: A New Data Frontier - The Place Conference, Chicago, September 21
Location-based advertising is more than geo-fencing. It is a new data frontier that lets marketers better understand consumers by tapping into real-world behavioral data about where people go and what they do. Pehr Luedtke, SVP Business Development at Valassis Digital and Melanie Kalemba, GM of Enterprise at Verve Mobile spoke at the Place Conference— a one-day event in Chicago, on cross-platform...
A View of Today’s Value- Seeking Shopper: The Affluent Consumer
A View of Today’s Value- Seeking Shopper: The Affluent Consumer
This week we are turning our attention to affluent shoppers – those with $100K+ household incomes – and how they shop and save according to a recent Valassis RedPlum Purse String Survey. Much has been published around this particular consumer segment, noting how affluent households still want to spend their dollars wisely and reap value for what they buy. In fact, a recent eMarketer report1...
Attention Marketers: Millennials Like to Win Prizes, Too!
Attention Marketers: Millennials Like to Win Prizes, Too!
We live in a fast-paced world where marketers place great focus on capturing the attention of millennials and creating an environment that activates them to purchase a product or utilize a service. To better understand the marketing tactics that typically trigger this group, one of our consumer packaged goods (CPG) clients observed and studied the behavior of a typical millennial consumer for a week....
Impact of the e-commerce Consumer on Retailers and Brands
Impact of the e-commerce Consumer on Retailers and Brands
There once was a day when a shopper combed through her weekly circulars to find the best deals, combined them with coupons, made a list, then drove to her preferred retail outlet and shopped.  This pre-shopping ritual still exists, but today shopping lists are shorter.  Shoppers are still patronizing their preferred retail outlet, but not for every product they need. For example, a consumer...
Maximizing Response: Telecom Providers and Promotion in the Grocery Space
Maximizing Response: Telecom Providers and Promotion in the Grocery Space
Telecom– the Endless Churn Cycle The telecom industry is a saturated, highly competitive market where 72 percent of U.S. adults report owning a smartphone¹. Like a revolving door, wireless providers are continually working to attract, cross-sell, up-sell and retain their customer base as annual customer churn rates average between 10 and 67 percent². This turnover is especially risky...
A View of Today’s Value- Seeking Shopper: Regional Insights
A View of Today’s Value- Seeking Shopper: Regional Insights
In a recent post, we shared overall results from the latest RedPlum Purse String survey of 9,000 value-seeking shoppers, with a promise of highlighting additional insights by consumer segment over the next few weeks.  Following, is the first such view which is focused on understanding nuances in how consumers responded based on their region* of the country. Although shopping and savings activities...
Evolution of the Coupon
Evolution of the Coupon
There are few things in this country that have had more staying power than the humble coupon. For 130 years it’s had its twists and turns, and has remained a key component of consumers’ lives. The key to this success? A constant ability to adapt to the definition of where, when and how consumers would like to receive the deal. So, since its National Coupon Month, it seems only right that...
‘Worlds in Collision’ – The Crossing of Online and Offline Data Delivers Intelligent Media
‘Worlds in Collision’ – The Crossing of Online and Offline Data Delivers Intelligent Media
“Worlds in Collision” is a popular book written by Immanuel Velikovsky that was first published April 3, 1950. The book hypothesizes that around the 15th century BCE, Venus was ejected from Jupiter as a comet or comet-like object and passed near Earth. The object changed Earth’s orbit and axis, causing innumerable disruptions that have been referenced in ancient writings. We can draw...
A View of Today’s Value-Seeking Shopper
A View of Today’s Value-Seeking Shopper
In a recent Valassis survey, nearly 9,000 value-seeking consumers were asked how they shop and save, and the results are clear – consumers welcome offers across a wide-variety of categories, feeling both rewarded and smart by the number of deals they receive each day.  We’ll dig into the over-arching findings in this post, and over the next several weeks, we will dive deeper into how...
Auto Dealership Service: How to Protect, Defend and Win Business with Print + Digital
Auto Dealership Service: How to Protect, Defend and Win Business with Print + Digital
These days auto dealership service departments aren’t always the first place vehicle owners think of for an oil change or tire rotation. With a plethora of local options including quick lubes, repair shops and tire stores to choose from, consumers often forego the dealership for their servicing needs. This competition and ease of access to multiple service choices pose a challenge for dealerships...