Blog: The Loop


Why it’s Important for Brands to get Into Digital Wallets
Why it’s Important for Brands to get Into Digital Wallets
If you’re a retail brand, getting consumers to install, then actually use your mobile app is hard. App fatigue has set in with consumers and it’s expensive to get your app to stand out from the other 2 million or so apps out there.   Cost for the consumer to install is the first issue. Cost-per-install metrics are rising so fast that some tracking firms like Fiksu officially...
Health Care – Seize the Consumer Marketing Opportunity
Health Care – Seize the Consumer Marketing Opportunity
Today, health care marketers are facing an increasingly complex marketplace. They struggle between the desire to provide best-in-class care and meet their balance sheet objectives, while attempting to manage commoditization pressures due to the Affordable Care Act (ACA). Anyone attending any number of health care conferences in 2016 could have mistaken them for big box retail events with the constant,...
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Shopping has evolved beyond the traditional interactions between local store owner and customer. Today, store owner/customer relationships are virtual as well as personal. Consumers have the means to shop anywhere and as a result, customer loyalty is hard to come by. Local mom-and-pop stores compete with national chains, and both fight tough competition from the digital world. They battle viral word...
Data Resources – Lesson from a Class Reunion
Data Resources – Lesson from a Class Reunion
Walking into a recent high school reunion quickly confirmed one thing – cliques matter. And they aren’t all that bad either. It’s comforting and invigorating to reconnect with the pep club, the student council, the band kids and church youth group friends. Each clique defines a key aspect of who I am. But it’s only a part, a piece of the whole that only I, and my best friend,...
Reinventing Promotion Delivery
Reinventing Promotion Delivery
My first day on the job in August of 1995 I was given a trade magazine to read that was passed around from team member to team member. The feature story was about the Free Standing Insert (FSI) and how within the next 10 years it would cease to exist. Flash forward to 2013 when there was an intense client interest in an “E-FSI” (Electronic Free Standing Insert) providing the same scale,...
Make an Impact – Top Ways Retailers Can Leverage Digital Media
Make an Impact – Top Ways Retailers Can Leverage Digital Media
Consumers are overloaded with information and often overwhelmed with too many choices. They use digital devices as a way to control how and when they access content. While these devices don’t cure decision fatigue, they can help by simplifying the shopping experience and enabling consumers to make smarter buying decisions. More time is spent with digital media than any other major media in the...
How to Find a Good Mentor
How to Find a Good Mentor
Mentors make a difference. Actually, let’s clarify – good mentors make a difference. But how do you find a good mentor? Do you know anyone that credits a good mentor as leading to their personal success? Think back over your life experience. What people positively influenced you? Maybe a teacher or coach? Perhaps a person with a few years of experience under their...
Three Keys to Reaching Your Ideal Consumer
Three Keys to Reaching Your Ideal Consumer
What, How and WhenWhat advertising channel should you use to reach your ideal consumer? How do you find your ideal consumer? When is the right time to send an advertisement so that your ideal consumer will take action? These are tough questions – this post will explore the answers. What:  One Size Doesn’t Fit AllLet’s start with channel. Some brands and retailers prefer sending...
IT- Five Tips on How to Respond to Today’s Higher Demands
IT- Five Tips on How to Respond to Today’s Higher Demands
In today’s world of high expectations IT needs to be able to quickly adapt to changing business needs. This means being prepared to meet faster turnarounds, deal with constantly changing technologies, and handle the ins and outs of a user-centric world.Here are some tips on how to meet and surpass these expectations:1. Deliver value over features to your customer Where you used to try to look...
Is it Still a Man’s World?
Is it Still a Man’s World?
Many times, I ponder the thought.  Well, business statistics would suggest it as well... Where Do Women In Business Currently Stand? Today, according to Pew Research, 26 women are serving as CEOs of Fortune 500 companies (5.2 percent). The number serving as CEOs of Fortune 1000 companies is virtually the same (5.4 percent). Oh, and if I did not give you enough, here are some more stats also from...
Get Ready... Countdown to Halloween and the Holiday Season
Get Ready... Countdown to Halloween and the Holiday Season
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
Get Ready... Holiday Countdown to Halloween and Christmas
Get Ready... Holiday Countdown to Halloween and Christmas
Here it is– the start of the all-important Q4 selling season. Although Q4 plans have most certainly been solidified for months (with many advertising tactics executing as we speak), let’s take a look at what we know about consumers’ shopping behavior and plans to see if any “last minute pivots” to your media schedule might be in order.  The number of retailers...
P2P (Path to Purchase) Shopper Marketing Expo Recap- Sept. 20 – 22, 2016
P2P (Path to Purchase) Shopper Marketing Expo Recap- Sept. 20 – 22, 2016
At the end of September 2016, a suburb of Chicago was inundated with Consumer Package Goods (CPG) representatives, Grocery/Mass/Drug (GDM) retailers and many other media, technology and equipment suppliers attending the Path to Purchase Institute’s Path to Purchase Expo. All attending shared a common interest: Shopper Marketing. Shopper Marketing is not new to this industry, and as it continues...
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Cashing in on Coupons - How Dollars and Cents Fuel Results for Consumers, Brands and Retailers
Did you know that: Consumers were offered over half a trillion dollars in coupon savings last year? Coupon face values grew more than product prices increased? Average coupon face values increased across both food and non-food products? As a result of the above, consumers realized higher average savings in 2015. Click here and download the Valassis’ Coupon Savings infographic.
A View of Today’s Value- Seeking Shopper: Multicultural Consumers
A View of Today’s Value- Seeking Shopper: Multicultural Consumers
In our final week highlighting results from the Valassis RedPlum Purse String Survey, we’ll focus on the purchasing and saving behavior of multicultural shoppers, specifically Hispanic, African American and Asian* consumers. Collectively, these important segments will wield a buying power of $4.2 trillion by 20201, and as projected by the US Census, by 2044, 50 percent of all Americans will be...