Blog: The Loop


2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People

2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...
Data, Data, Everywhere – How to Harness the Power of Data for More Powerful Campaigns

Data, Data, Everywhere – How to Harness the Power of Data for More Powerful Campaigns
Most of us can agree that reaching and engaging the right consumers with relevant messages is important in advertising. And that data – of any kind – is crucial to include. While some advertisers are already well down the path of intensive customer and database segmentation, others are just beginning to apply data and trying to use it to plan their media campaigns more effectively. Regardless...
Digital Coupons - A Love Story

Digital Coupons - A Love Story
What follows is a true love story. At my workplace we distribute a lot of coupons. Through digital media alone we distribute tens of millions of coupons on behalf of our consumer packaged goods (CPG) clients. These coupons land on the desktops, tablets, printers and mobile devices of hundreds of thousands of consumers each year. Our relationship with these consumers is pretty straightforward: we have...
The Importance of Frequency in Today’s Multi-Channel Marketplace

The Importance of Frequency in Today’s Multi-Channel Marketplace
It would be nice if we could do things one time and get the results that we wanted. Imagine if we only exercised or ate healthy one time and we were able to look in the mirror and see the best version of ourselves. What if we practiced a sport one time and we could become an Olympic Champion. It would be fantastic, but we know it doesn’t work that way. Advertising is the same. No matter how much...
Holiday Home Run – There’s Still Time to Engage and Activate Shoppers

Holiday Home Run – There’s Still Time to Engage and Activate Shoppers
We’ve all had this experience planning for the holidays – the clock is ticking, distractions are everywhere and we’re trying to cross off the final items on our long list. Although you may have thought I was referring to snagging that final, impossible gift, what I am really highlighting is the continued challenge of driving customers to your store or website to spend their dollars...
Create a Strong Work Environment - Anticipate, Expect and Prepare

Create a Strong Work Environment - Anticipate, Expect and Prepare
“Wisdom consists of the anticipation of consequences.” – Norman Cousins When we come together in the workplace to reflect on our team, we often consider how we can continue to strive for excellence. Proactive anticipation and action are critical to achieving this goal.  ESP would be nice, but in the absence of that we need to think about and plan for the future, not just react...
Patriotism and Promotion Objectives Combine with Military Coupons

Patriotism and Promotion Objectives Combine with Military Coupons
As we honor Veteran’s Day, it’s a good time to be reminded that there are nearly 19 million military veterans in the United States.1 And, combined with enlisted personnel, reservists, employees and spouses, the military market is 30 million strong with an estimated $1 trillion in consumer spending power.2 They shop both on base and off, and are exposed to general market media as well as...
When Private Label Brands Look a lot Like National Brands Consumers Can Find Themselves in the Middle of a Tug-of-war

When Private Label Brands Look a lot Like National Brands  Consumers Can Find Themselves in the Middle of a Tug-of-war
Picture this -- a tug-of-war contest where the shopper is at the center line. At one end of the rope is the national brand, beautifully packaged and supported by a team of marketers, complete with data, advertising and glittery pom-poms, all cheering on the brand.On the other end of this tenuous rope is the retailer’s private label brand, perhaps not as glamorous, but still in an attractive uniform....
Technology Fuels Couponing

Technology Fuels Couponing
Couponing, in a nutshell, is the practice of creating and distributing discount offers as a form of product promotion from business to consumers. Print and digital are the two primary forms of coupons today. Couponing has been an integral part of our shopping experience for over half a century. It touches us, as shoppers, at every step along our path to purchase.Volumes can be written on the wide array...
Why it’s Important for Brands to get Into Digital Wallets

Why it’s Important for Brands to get Into Digital Wallets
If you’re a retail brand, getting consumers to install, then actually use your mobile app is hard. App fatigue has set in with consumers and it’s expensive to get your app to stand out from the other 2 million or so apps out there.   Cost for the consumer to install is the first issue. Cost-per-install metrics are rising so fast that some tracking firms like Fiksu officially...
Health Care – Seize the Consumer Marketing Opportunity

Health Care – Seize the Consumer Marketing Opportunity
Today, health care marketers are facing an increasingly complex marketplace. They struggle between the desire to provide best-in-class care and meet their balance sheet objectives, while attempting to manage commoditization pressures due to the Affordable Care Act (ACA). Anyone attending any number of health care conferences in 2016 could have mistaken them for big box retail events with the constant,...
Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience

Adapting to the New Retail Landscape — Two Steps to Creating an Omni-Channel Experience
Shopping has evolved beyond the traditional interactions between local store owner and customer. Today, store owner/customer relationships are virtual as well as personal. Consumers have the means to shop anywhere and as a result, customer loyalty is hard to come by. Local mom-and-pop stores compete with national chains, and both fight tough competition from the digital world. They battle viral word...
Data Resources – Lesson from a Class Reunion

Data Resources – Lesson from a Class Reunion
Walking into a recent high school reunion quickly confirmed one thing – cliques matter. And they aren’t all that bad either. It’s comforting and invigorating to reconnect with the pep club, the student council, the band kids and church youth group friends. Each clique defines a key aspect of who I am. But it’s only a part, a piece of the whole that only I, and my best friend,...
Reinventing Promotion Delivery

Reinventing Promotion Delivery
My first day on the job in August of 1995 I was given a trade magazine to read that was passed around from team member to team member. The feature story was about the Free Standing Insert (FSI) and how within the next 10 years it would cease to exist. Flash forward to 2013 when there was an intense client interest in an “E-FSI” (Electronic Free Standing Insert) providing the same scale,...
Make an Impact – Top Ways Retailers Can Leverage Digital Media

Make an Impact – Top Ways Retailers Can Leverage Digital Media
Consumers are overloaded with information and often overwhelmed with too many choices. They use digital devices as a way to control how and when they access content. While these devices don’t cure decision fatigue, they can help by simplifying the shopping experience and enabling consumers to make smarter buying decisions. More time is spent with digital media than any other major media in the...