Blog: The Loop


Top 10 of 2016 Loop Blog Countdown: Number 9
Top 10 of 2016 Loop Blog Countdown: Number 9
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 9. Insight: Increase Campaign Success Using Analytic 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media
Top 10 of 2016 Loop Blog Countdown: Number 10
Top 10 of 2016 Loop Blog Countdown: Number 10
To celebrate 2016 and welcome the new year, we’re highlighting the top 10 Loop blog posts from 2016 based on highest readership. In case you missed it the first time, check it out… 10. Make an Impact – Top Ways Retailers Can Leverage Digital Media
Boomers Should Not Be Ignored
Boomers Should Not Be Ignored
Reading through industry headlines on any given day, it seems reasonable to conclude that millennials receive a lot of attention. While this is certainly an important group to target and engage, they are one of many consumer segments worthy of attention and concerted effort from marketers. One such group that may not be receiving the attention they deserve is the boomer generation. Did you know that...
The Importance of Media Spend Attribution for Auto Dealerships
The Importance of Media Spend Attribution for Auto Dealerships
It’s no secret that the automotive industry is very competitive. Dealerships need to be top-of-mind when would-be buyers are in-market, otherwise they can easily lose the sale. This puts a lot of pressure on them to saturate the market with media, ensuring they have a steady pipeline of customers. The good news for auto dealerships is that the ability to target print and digital media to consumers...
The Besta of 2015 Loop Blog Countdown - Number 10
The Besta of 2015 Loop Blog Countdown - Number 10
To celebrate 2016 and welcome the new year, we’re highlighting the top ten most popular Loop blog posts from 2016. In case you missed it the first time, check it out: 10.  Test
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
The Future is Now - Mobile Marketing Channels Extend Your Campaigns from Print to Digital
Myth: The average goldfish can hold a thought for only three seconds (they can actually remember for up to three months). Fact: The average human attention span has dropped 33 percent since 2000 from 12 seconds to 8 (yes 8) seconds long! Reason: Us consumers are spending almost three hours a day interacting with digital media on smartphones with 90 percent of our mobile minutes devoted to native apps...
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
2017 - Reaching Full Learning Potential With the Right Mix of Data, Machines and People
As 2016 comes to a close and we look forward to the new year, it is expected that the following trends will continue their revolutionary impact on our world:     - Mobile and other “smart” device presence and usage will continue to expand rapidly, and     - Data, both produced and collected, will continue to grow at exponential rates. With a rapid...
Data, Data, Everywhere – How to Harness the Power of Data for More Powerful Campaigns
Data, Data, Everywhere – How to Harness the Power of Data for More Powerful Campaigns
Most of us can agree that reaching and engaging the right consumers with relevant messages is important in advertising. And that data – of any kind – is crucial to include. While some advertisers are already well down the path of intensive customer and database segmentation, others are just beginning to apply data and trying to use it to plan their media campaigns more effectively. Regardless...
Digital Coupons - A Love Story
Digital Coupons - A Love Story
What follows is a true love story. At my workplace we distribute a lot of coupons. Through digital media alone we distribute tens of millions of coupons on behalf of our consumer packaged goods (CPG) clients. These coupons land on the desktops, tablets, printers and mobile devices of hundreds of thousands of consumers each year. Our relationship with these consumers is pretty straightforward: we have...
The Importance of Frequency in Today’s Multi-Channel Marketplace
The Importance of Frequency in Today’s Multi-Channel Marketplace
It would be nice if we could do things one time and get the results that we wanted. Imagine if we only exercised or ate healthy one time and we were able to look in the mirror and see the best version of ourselves. What if we practiced a sport one time and we could become an Olympic Champion. It would be fantastic, but we know it doesn’t work that way. Advertising is the same. No matter how much...
Holiday Home Run – There’s Still Time to Engage and Activate Shoppers
Holiday Home Run – There’s Still Time to Engage and Activate Shoppers
We’ve all had this experience planning for the holidays – the clock is ticking, distractions are everywhere and we’re trying to cross off the final items on our long list. Although you may have thought I was referring to snagging that final, impossible gift, what I am really highlighting is the continued challenge of driving customers to your store or website to spend their dollars...
Create a Strong Work Environment - Anticipate, Expect and Prepare
Create a Strong Work Environment - Anticipate, Expect and Prepare
“Wisdom consists of the anticipation of consequences.” – Norman Cousins When we come together in the workplace to reflect on our team, we often consider how we can continue to strive for excellence. Proactive anticipation and action are critical to achieving this goal.  ESP would be nice, but in the absence of that we need to think about and plan for the future, not just react...
Patriotism and Promotion Objectives Combine with Military Coupons
Patriotism and Promotion Objectives Combine with Military Coupons
As we honor Veteran’s Day, it’s a good time to be reminded that there are nearly 19 million military veterans in the United States.1 And, combined with enlisted personnel, reservists, employees and spouses, the military market is 30 million strong with an estimated $1 trillion in consumer spending power.2 They shop both on base and off, and are exposed to general market media as well as...
When Private Label Brands Look a lot Like National Brands Consumers Can Find Themselves in the Middle of a Tug-of-war
When Private Label Brands Look a lot Like National Brands  Consumers Can Find Themselves in the Middle of a Tug-of-war
Picture this -- a tug-of-war contest where the shopper is at the center line. At one end of the rope is the national brand, beautifully packaged and supported by a team of marketers, complete with data, advertising and glittery pom-poms, all cheering on the brand.On the other end of this tenuous rope is the retailer’s private label brand, perhaps not as glamorous, but still in an attractive uniform....
Technology Fuels Couponing
Technology Fuels Couponing
Couponing, in a nutshell, is the practice of creating and distributing discount offers as a form of product promotion from business to consumers. Print and digital are the two primary forms of coupons today. Couponing has been an integral part of our shopping experience for over half a century. It touches us, as shoppers, at every step along our path to purchase.Volumes can be written on the wide array...